Director of Digital Products and User Experience Design

Director of Digital Products and User Experience Design

Posting Date: 7/06/2026

Cluster/Team: Digital Communications Cluster / Digital Product Management Team

Coach: Chief Digital Communications Officer

Salary Range (Non-Negotiable): $141,423 - $157,137

FLSA Exemption Status: Exempt

The Director of Digital Products and User Experience Design is responsible for developing an exemplary digital customer experience across the association’s mobile, community, collaboration, enterprise search, and other digital products. The Director drives the product vision/roadmap for assigned digital products and leads a team to optimize digital experiences for ASHA members and potential members. The Director is skilled at combining strategic thinking, analytical approach, and knowledge of user behavior to lead the digital product and user experience design.

The incumbent is a champion of the user’s perspective and will employ a member‑centric approach in the development of new features and functions of digital collaboration and mobile products as well as other products.

The Director assists the Chief Digital Communications Officer in translating strategic direction into actionable roadmaps for the Digital Communications team. The incumbent is also responsible for communicating product vision and roadmap within cross‑functional project teams and on behalf of the team to stakeholders, executives, and vendors.

The successful candidate leverages user and market research, industry best practices, and product management methodologies to drive multi‑year product roadmaps. They are exceptionally imaginative, collaborative, and enthusiastic about translating member needs into the creation of high‑quality digital, collaboration, and mobile experiences. The Director demonstrates success by using both quantitative and qualitative measurement methods.

• Lead product life cycle for select ASHA digital products including mobile, collaboration, enterprise search, online community, board portal, awards software, and live online events; manage design projects with scope, goals, and milestones in collaboration with key stakeholders.
• Set the product vision and develop short‑ and long‑term roadmaps to execute; leverage user and market research, industry best practices, and product management methodologies to continuously improve each product.
• Lead ASHA’s enterprise search, community platform, and other digital products; collaborate with subject matter experts and units to enhance and solve product and process issues.
• Lead, manage, and mentor a team that includes UX designers and a digital product manager.
• Drive product enhancement efforts with individual business units, IS, and vendors; manage SOWs for digital products and projects.
• Promote and communicate ASHA’s digital collaboration and mobile products to external and internal audiences; facilitate digital collaboration, knowledge sharing, and networking for ASHA members on the community platform (community.asha.org).

Knowledge Typically Acquired Through:

• A.B. or B.S. or relevant professional experience; MBA or CAE preferred.
• Relevant hands‑on professional experience managing digital products and teams.
• Continuing education or coursework in product management and association business.

Scope and depth of technical skills/knowledge:

• Expertise in digital product development, maintenance, and lifecycle management.
• Knowledge of the latest developments in Agile Development, Design Thinking, and API Integration.
• Experience with HTML and web development principles.
• Experience with Microsoft Office applications, user experience, and community platforms.

Experience:

• 3‑4 years of digital product management experience (4‑5 years of association specific experience preferred).
• 2‑3 years of experience supervising and managing others.
• Ability to leverage user and market research, industry best practices, and product management methodologies to drive multi‑year product roadmaps.
• Resourceful, analytical, and self‑motivated.
• Leadership in facilitating digital product strategy.
• Leadership in managing an internal UX design team.
• Ability to manage and maintain strong and productive vendor partnerships.
• Ability to manage cross‑functional project teams to meet digital roadmap milestones and issues.
• Ability to work independently and anticipate next steps.
• Strong organizational skills.
• Detail‑oriented; ability to multi‑task; ability to work under pressure.
• Strong written and verbal communication skills.

EEO Statement: EOE/minorities, women, persons with disabilities, veterans with disabilities and Vietnam veterans are encouraged to apply.