Lead Analyst; SA II
Listed on 2026-07-13
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IT/Tech
Data Analyst, Business Intelligence
Role Overview
The Lead Analyst will perform campaign performance analysis, data validation, and measurement support for Merkle’s health vertical, turning data into actionable insights for marketing decisions.
Key Responsibilities- Campaign performance analysis across email, CRM, and web channels.
- Build and maintain dashboards that translate analyses into clear, actionable insights.
- Support and refine KPI frameworks, contribute to performance summaries and client‑ready materials.
- Apply analytical techniques (segmentation, trend analysis) to deepen insights and inform recommendations.
- Support data onboarding, validation, integration; ensure data quality and governance.
- Contribute to measurement initiatives (attribution, audience, cross‑channel analysis).
- Identify opportunities to improve measurement and reporting through automation and AI‑assisted tools.
- Collaborate with internal teams and partners to ensure data accuracy.
- Own delivery of assigned work streams, ensuring timely and accurate outputs.
- Present insights and recommendations to client stakeholders in a clear, structured, and actionable manner.
- Identify risks or dependencies and proactively address them.
- Drive continuous improvement in analytics and reporting workflows; leverage automation, reusable code, and emerging tools.
- Apply AI‑assisted methods to enhance analysis and reporting where appropriate.
- 4–7+ years in marketing analytics or related field.
- Strong proficiency in SQL and data analysis.
- Hands‑on expertise in building and maintaining dashboards (Tableau, Power BI).
- Ability to translate data into clear insights and business implications.
- Proven capability to present insights and recommendations to client or stakeholder audiences.
- Strong organizational skills and ability to manage multiple priorities.
- Experience with analytical techniques (segmentation, trend analysis, modeling).
- Proactive interest in automation and AI‑driven tools.
- Solid understanding of data privacy and governance fundamentals.
- Background in healthcare, pharmaceutical, or consumer health analytics.
- Experience in Python for data analysis and automation.
- Familiarity with Snowflake or similar cloud data platforms.
- Experience guiding junior team members.
Cash Salary: $78,000–$112,455 per year.
Location:
Remote (USA – Maryland).
- Medical, vision, and dental insurance
- Life insurance
- Short‑term and long‑term disability insurance
- 401(k) retirement plan
- Flexible paid time offAt least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to individuals with disabilities and disabled veterans.
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