VP of Marketing

Base Salary Range USD $ - USD $ /Yr. Join Mariner Finance!

Since 1927, the Mariner Finance family of companies has provided customers with creative, flexible, and convenient lending options. Headquartered in Baltimore, Mariner Finance operates coast-to-coast with physical locations in over half the states. With a growing number of employees, superior customer service remains the cornerstone of our business, and we pride ourselves in delivering a variety of loans with an enhanced focus on exceptional service.

We work with customers to find options that are beneficial to their specific needs, which is why we are recognized by our customers as one of the community’s consumer finance companies of choice.

Benefits:

For information regarding our benefits, please visit:

In this role, you will...

Lead the strategy of marketing investments and optimization of new customer acquisition and customer expansion across all marketing channels. This role will lead performance management for direct mail, lead generators/affiliate partners, and SEO/SEM, while also driving cross-sell and upsell campaigns to increase customer lifetime value. You will work closely with creative, product, and operations teams to ensure aligned execution. The ideal candidate is data-driven and thrives at the intersection of analytics, technology, and strategy.

Responsibilities and Duties:

• Develop, execute, and continuously optimize a multi-channel acquisition strategy across direct mail, lead generator platforms (Credit Karma, Lending Tree, etc.), and SEO/SEM.
• Implement and oversee campaign automation, audience segmentation, trigger-based journeys, and reporting in Salesforce Marketing Cloud (SFMC); leverage SFMC to deliver efficient, targeted growth across the customer lifecycle.
• Collaborate with product and data science teams to identify key customer segments, lifecycle triggers, and product fit opportunities.
• Implement a robust testing framework (A/B, incrementality, multivariate) to drive campaign conversion lift and efficiency.
• Lead the design and optimization of cross-sell and upsell campaigns,
• Partner with internal teams and external agencies to refine targeting, offers, and channel mix.
• Evaluate effectiveness of spend and manage marketing budgets based on performance metrics such as CAC, ROI, conversion rate, and payback period.
• Implement and ensure tracking of key metrics (full-funnel, repeat engagement. etc.), and develop dashboards and attribution models.
• Conduct regular business reviews, and provide performance and forecast reporting on a regular basis, translating data into actionable insights for leadership and cross-functional teams.
• Partner with various teams to build and execute clean and actionable data feeds between CRM and SFMC.
• Collaborate with compliance and legal to maintain marketing integrity in a regulated environment.
• Support continuous improvement of the customer journey experience within SFMC
• Responsible for managerial matters such as performance appraisals and goal setting, promotions, salary recommendations, and terminations in accordance with the company hiring process, personnel policies, and budget requirements.
• Promote the professional growth and development of team members by sharing knowledge, mentoring, and providing consistent, actionable feedback.
• May perform additional functions depending on market demand and staffing in order to provide consistent quality customer service.

Required Qualifications:

• Bachelor’s degree in Marketing, Statistics, Business, or a related field.
• Ten (10) years of experience in marketing performance, acquisition, or growth marketing, with ownership of marketing budget, customer LTV, and customer lifecycle.
• Minimum of five (5) years of experience leading a team, working in capacities with decision-making authority, coordinating and delegating multiple responsibilities, and managing operations activities.
• Proven success optimizing multi-channel marketing spend in direct mail, lead generation, SEO/SEM, and email.
• Advanced analytical and quantitative background; proficiency with data visualization and attribution tools (e.g., Tableau, Looker, Power BI).
• Highly proficient with…