Marketing Automation Manager

Location:

Rockville, Maryland Job Type: Permanent Compensation Range: $110, per year

Step into a dynamic, high-visibility role where you will serve as the technical architect for a confidential, industry-leading insurance and financial security provider. You will lead the technological evolution of our direct-to-consumer communications by building a unified CRM and automation engine from the ground up. Enjoy a flexible hybrid schedule and excellent work-life balance while positioning yourself for a clear, targeted promotional path into a strategic

• Lead the technical architecture of the CRM platform, managing database hygiene, complex segmentation logic, and system governance.
• Engineer, test, and deploy automated email workflows to ensure flawless deliverability, rendering, and accurate performance tracking.
• Collaborate with digital and IT teams to seamlessly integrate web forms, landing pages, and core customer databases into one ecosystem.
• Analyze system performance to proactively troubleshoot data flow, resolve sync errors, and optimize the customer journey.

• 5 to 7 years of hands‑on experience in marketing operations or CRM administration within a Direct-to-Consumer (D2C) environment.
• Deep technical expertise managing major marketing automation engines (e.g., Hub Spot, Salesforce Marketing Cloud, or Marketo).
• Proven track record of owning complex database architecture, segmentation logic, and API/tool integrations.
• Exceptional analytical skills with the ability to translate non-technical strategic briefs into robust, automated technical workflows.

• Active platform certifications (e.g., Hub Spot, Salesforce, Marketo) or previous experience navigating compliance within the healthcare or insurance sectors.

:

Equal Opportunity

Employer:

Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc.

In addition, Cella by randstad digital offers a comprehensive benefits package, including:

• medical
• prescription
• dental
• vision
• AD&D
• life insurance offerings
• short‑term disability
• 401K plan (all benefits are based on eligibility)

This posting is open for thirty (30) days.

About this company Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams.

Location/Region:
Rockville, MD (20850)