Manager, Performance Marketing & Digital Analytics

Supernus Pharmaceuticals is an award-winning biopharmaceutical company with more than 30 years of experience in developing and commercializing products that treat central nervous system (CNS) diseases. At Supernus, we develop innovative products that help treat neurological and psychiatric conditions. We currently have 8 products in the market that are making a real impact on patient outcomes.

The Manager of Performance Marketing and Data Analytics is responsible for operating Supernus' Omnichannel measurement framework across the commercial portfolio of brands. This role functions to analyze media, website, and CRM data in a consistent fashion to deliver the overall picture of performance while uncovering new opportunities and audience insights throughout the marketing cycle to support the Supernus product portfolio.

• Collaborates with agencies and brand teams, to manage the collection, automation, insights-mining, and report presentation of marketing platform data.
• Provides "full-funnel, channel-by-channel; audience-by-audience & segment-by-segment" context to brand teams, supporting agencies, and commercial leadership across the Supernus product portfolio.
• Devise and maintain tagging taxonomy and drive to standardize tagging practices across the business.
• Ensure all media drivers and site actions are tagged and firing accordingly to support detailed analysis.
• Configures Datorama/Salesforce Marketing Cloud Intelligence dashboards and Google Analytics to enable clear and reliable analysis for reports - optimize available dashboard views as marketing mix evolves.
• Collaborate with Subject Matter Experts (SMEs) to prepare specialized reports requested by brand teams, the digital department, or management.
• Recommends advanced metrics tailored to each brand's marketing system around customer acquisition/engagement/retention and media delivery/efficiency.
• Liaise with the Marketing Operations, Analytics and Market Research teams to share, compare, and integrate analyses from company data systems as available.
• Partners cross-functionally to identify and define key performance indicators for large commercial projects. (e.g. influencer marketing, national TV/media campaigns)
• Support market research efforts by asking new questions of our data; considering new KPIs from it; and exploring the complex behaviors and assumptions of audiences interacting in non-personal channels.
• Mines whitepapers and syndicated research for applicable commercial insights that can aid brand team competitiveness and help elevate the marketing model and contribute to educational materials generated from the team (e.g. Digital eNewsletters).
• Design data extensions that effectively store and organize customer data, including attributes, behavioral data, and engagement.
• Uses SQL/Query Builder to extract specific data, transform it into usable formats, and populate new data extensions for specific campaign needs or reporting.
• Establish relationships between data extensions to create customer profiles and enable segmentation and personalization.
• Implements best practices for data quality, ensuring data accuracy, consistency, and compliance.
• Liaise with internal and external stakeholders as recognized "expert/owner" of Supernus' marketing/omni-channel analytics and trains stakeholders on the operation of the marketing model.
• Other duties as assigned.

• N/A.

• Bachelor's degree in economics, marketing, finance or another related business field. Master of Business Administration is a plus.
• At least five years of relevant work experience with at least 3 years in digital marketing analytics and optimization.
• Experience measuring, mining, and generating insights from digital customer engagement data within all digital channels, including website, paid media, social media, and email campaign data sets.
• Experience with Google Analytics and Google Tag Manager management a plus.
• Ability to "see/visualize" overall brand marketing ecosystems and connections within it.
• Ability to ingest and synthesize data from disparate sources and use to craft, understand & communicate customer journeys and behavioral pathways.
• Experience and knowledge of statistical models and methods, and marketing experimentation (e.g. A/B tests, multivariate content/messaging & optimization).
• Expertise in mixed media modeling and digital attribution models.
• Familiarity with analytics and visualization platforms such as Google Marketing Platform (GTM, GA & GSC), Salesforce Marketing Cloud, Adobe Marketing Cloud, Tableau.
• Strong verbal, written, and presentation skills.
• Strong verbal/written/presentation; ability to layout and deliver succinct PowerPoint stories as well as structured syntheses and recommendations.

• Ability to work independently and as part of a team and maintain high ethical standards of integrity and quality.
• Ability to have an innovative and dynamic approach to work.
• A…