Sales Trainer

Job Location:

Corporate Division - Rockville, MD 20850

JOB PURPOSE: The Sales Trainer – New Home Sales is responsible for developing, delivering, and continuously improving the sales training program for the new home sales team. This individual plays a critical role in increasing the effectiveness and success of the sales team through hands‑on training, coaching, and development. The ideal candidate is an experienced sales professional with a strong background in new home sales and a passion for teaching and mentoring others.

This position will require extensive travel to over 20 plus markets nationwide.

• Implement comprehensive onboarding programs for new sales associates in new home sales under the direction of the Director and SVP of Sales
• Conduct classroom, virtual, and on‑site training sessions covering company sales processes, product knowledge, customer relationship management (CRM), financing basics, and objection handling.
• Provide ongoing coaching and mentorship to both new and tenured sales associates to improve performance and close rates.
• Collaborate with sales leadership to identify training needs and performance gaps.
• Develop sales materials, presentations, and tools to support training initiatives.
• Observe sales team members in model homes and provide constructive feedback.
• Stay up‑to‑date with industry trends, competitive offerings, and regulatory changes affecting home sales.
• Track and report on training effectiveness using performance metrics, sales conversion data, and feedback.
• Organize and lead sales meetings, workshops, and team‑building events as needed.
• Ability to travel up to 80% of the time, generally 3+ days a week visiting our sales consultants in their divisions/communities.

• Strong presentation and facilitation skills.
• Excellent communication, interpersonal, and organizational abilities.
• Proficient in Microsoft Office Suite and CRM software (e.g., Salesforce, Lasso, or similar).
• Knowledge of mortgage and homebuilding processes is highly desirable.
• Ability to travel to various communities and offices as needed.
• Passion for helping others grow and succeed.
• Positive, energetic, and motivating personality.
• Strong analytical mindset and results‑driven approach.
• Professional dress and appearance.
• Professional demeanor and customer‑first attitude.

• Bachelor degree in Business, Real Estate Marketing, Sales Marketing, or equivalent of five years of experience in New Construction Sales.
• 3+ years of experience in new home sales required.
• 3+ years of experience in a training, coaching, or leadership role preferred.
• Prior experience in electronic marketing preferred but not required.