Director Of Sales - Wfsb

Description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WFSB:

WFSB Channel 3 Eyewitness News is everywhere. We’re Connecticut’s #1 source for the latest weather, including Connecticut's only LIVE Doppler radar, breaking news, traffic, and all the info you need to make it through your day.

Job Summary /

Description:

Are you a digital-first sales leader born to dominate both the TV and digital landscape, not just selling, but being the full-service digital agency our clients turn to for transformational results? Do you live to craft groundbreaking multi-platform strategies, command the local market, and empower a team to achieve unprecedented success? At WFSB, the dominant #1 TV station (a CBS affiliate) in Hartford, we also power a rapidly growing, fully distributed independent station, WWAX, focused on local news and sports.

We are the essential marketing partner for businesses, amplified by incredible partnerships like UConn and the Boston Red Sox, and a commitment to a winning culture that’s second to none. We need a Director of Sales who can seize this opportunity with passion, an unwavering digital-first mindset, and a genuine commitment to cultivating a high-performing, supportive culture, all while leveraging an extensive suite of Gray Digital Media products to fundamentally transform client businesses.

Duties/Responsibilities include, but are not limited to:

• Lead a winning, digital-first sales team:
  Inspire, mentor, and coach a high-performing sales force across WFSB and WWAX, fostering a culture of accountability, innovation, and continuous growth across all platforms. You’ll ensure every team member is a digital solutions expert and a strategic marketing partner.
• Drive robust local direct revenue:
  Develop and execute aggressive strategies to identify, pursue, and close significant new local direct business opportunities for both stations, always integrating powerful digital solutions to maximize client ROI.
• Be the full-service digital agency:
  You will lead your team to be the comprehensive digital marketing experts for our clients. This means deeply understanding their needs and leveraging our plethora of cutting-edge Gray Digital Media products – from targeted display and video to SEO/SEM, social media management, and connected TV – to build sophisticated, results‑driven campaigns that get real results.
• Strategize and execute multi-platform campaigns:
  Craft comprehensive sales plans, set ambitious targets, and implement the tactics needed to exceed market share goals and outpace the competition for both WFSB and WWAX, utilizing our dominant market presence and diverse digital and broadcast offerings.
• Cultivate deep client partnerships:
  Build and maintain strong, lasting relationships with key clients, agencies, and our high‑profile sports partners, positioning WFSB as the essential, trusted, full‑spectrum marketing partner for their success.
• Innovate with digital at the core:
  Champion new products, creative solutions, and cross‑platform opportunities that meet evolving client needs and solidify our position as a market leader in both traditional and forward‑thinking digital media solutions.