Manager of Member Engagement

The Manager of Member Engagement is responsible for driving membership growth and maximizing member retention. This role blends relationship management, revenue generation, and membership engagement to grow The Alliance's membership base. The ideal candidate is an exceptional communicator who is confident discussing value, asking for financial commitments, and cultivating long-term relationships with nonprofit Executives.

• Analyze multiple data sources (e.g., State POS provider lists, Salesforce pipelines, historical contacts) to continuously build and maintain a prospective member pipeline.
• Conduct outreach and meet with prospective nonprofit Executives to understand their needs, communicate the value of Alliance membership, and confidently ask for their financial commitment to join.
• Coordinate staff involvement in outreach to prospects, ensuring effective follow-through and timely conversion.
• Develop and implement membership recruitment campaigns that promote the value and impact of Alliance membership.

• Lead onboarding for all new members, ensuring a smooth and engaging introduction to The Alliance.
• Confidently communicate membership value and guide renewal conversations, including asking for continued financial commitment.
• Use CRM (Salesforce) and other data sources to monitor member engagement, identify at-risk members, and recommend retention strategies.
• Develop and coordinate a year-round member engagement strategy, including regular outreach by Alliance staff, to strengthen relationships, reinforce membership value, and address concerns.
• Develop and launch the annual member feedback survey; analyze results and propose improvements.
• Manage the annual membership renewal cycle, including messaging, follow-up, and reporting.

• Represent The Alliance at external events to increase visibility and connect with current and prospective members.
• Support planning and execution of internal Alliance events such as networking sessions, the annual conference, and other member engagement programs.
• Capture event outcomes and leads in CRM and ensure timely follow-up.