Market Strategy Manager - Data Centers

About this Position

At Henkel, you’ll be part of an organization that’s shaping thefuture through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore newpaths and grow.

This position is with our Adhesive Technologies business unit –where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.

Dare to learn new skills, advance inyour career and make an impact at Henkel.

• Develop deep understanding of the assigned vertical market ecosystem, value chain, applications, and customer needs
• Conduct TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market) assessments for existing and emerging opportunities
• Continuously scout emerging industries, technologies, and applications that may represent future growth opportunities
• Recommend new markets, applications, and growth platforms for considerations by leadership
• Build relationships with key OEMs, integrators, contractors, consultants, specifiers, distributors, and strategic partners
• Conduct voice-of-customer interviews to identify unmet needs and growth opportunities
• Represent Henkel at industry conferences, trade shows, and customer events
• Translate market insights into actionable opportunity pipelines
• Develop business cases and growth recommendations to support investment decisions
• Identify scalable applications and solutions that can drive sustainable growth across multiple customers and segments
• Influence innovation priorities, product roadmaps, and technology development initiatives
• Collaborate with Marketing, Product Development, Application Engineering, Product Management, and global teams to execute growth strategies
• Present regular updates to the NAMEX Leadership Team on vertical market progress and growth

• Education:
  
  Bachelor's degree in Business, Engineering, Marketing, Finance, or related field. Masters degree preferred.
• 7+ years of experience in one or more of the following:
  Market Strategy, Business Development, Product Management, Strategic Marketing, Application Engineering, Sales Leadership, or Industry Consulting
• Strong analytical capabilities with advanced proficiency in Microsoft Excel and experience manipulating large datasets to identify market opportunities, customer targets, and growth trends
• Demonstrated ability to transform complex data into actionable business insights and executive-level recommendations
• Demonstrated experience developing and executing growth strategies
• Experience conducting market assessments, competitive analyses, and opportunity evaluations
• Experience working directly with customers to identify unmet needs and business opportunities
• Ability to build business cases and present recommendations to leadership
• Experience leading cross-functional initiatives and influencing without direct authority
• Strong analytical, communication, and presentation skills
• Experience in Data Centers, Industrial Manufacturing, Energy Infrastructure, Electronics, Automation, or related markets
• Experience launching new products, applications, or market initiatives
• Experience with market sizing (TAM/SAM/SOM), Voice of Customer, and growth strategy development

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary…