Sr Customer Sales Lead, Walmart

Since 1869, we have connected people through food they love. We pride ourselves on stewarding iconic brands such as Campbell’s, Cape Cod, Chunky, Goldfish, and many more.

As the Senior Customer Sales Lead, Salty Snacks, you will lead the development and implementation of integrated growth plans at Campbell’s Snacks.

• Lead the integrated growth planning process and annual strategic plan with Walmart.
• Manage supplier relationships on assigned categories.
• Utilize the sales planning tool and customer investment system to create optimal customer plans.
• Develop and implement trade promotion strategies and tactical plans with the customer.
• Work closely with our DSD Field Sales Organization and Independent Operators to win with our customer in the marketplace.
• Conduct post‑event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.
• Monitor and manage deduction balances and conduct post audits.
• Leverage shelf solutions to drive retail availability and additional product placements in store.
• Conduct category business reviews, leveraging loyalty and syndicated data, to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
• Leverage Category Management resources and loyalty data appropriately.
• Be knowledgeable of Campbell brand strategies and tactics and implement them by working closely with the customer’s key decision makers including buyers, category managers and merchandising leaders.
• Use sound category management practices to proactively link consumer and shopper trends and opportunities.
• Lead the customer in the execution of category assessments.
• Develop and lead accurate monthly forecasts to maximize supply‑chain efficiencies by tracking shipments, consumption data and inventory changes for the entire team; proactively identify potential risks or threats to monthly forecasts.
• Sell new items to the customer and work with key customer personnel to achieve optimal distribution.
• Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies and track and monitor progress of new item and initiative development.
• Identify profitable opportunities to grow incremental volume.
• Assess customer’s competitive position, behaviors and strategies and determine appropriate investment strategy (use of trade, customer marketing and integrated marketing equities) that supports a customer’s revenue, profit and share growth.
• Develop a productive working relationship with key decision makers within the customer’s organizational structure.
• Manage numerous key customer touch points.
• Manage trade funding in accordance with company standards.
• May be responsible for managing all categories or select categories depending on the specific customer.
• Requires varying degrees of cross‑functional interaction within the customer team (e.g., Finance, Category Management, Customer Marketing, Customer Business Managers) and with World Headquarters personnel (e.g., Integrated Marketing, Customer Development, Brand Management) based on the size, complexity and strategic importance of the customer.
• Have working knowledge of the Syndicated database and technical skill to leverage the data.
• Have strong understanding of and experience with P&L management.

Key members of the Snacks organization.

• Minimum education required:
  Bachelor's degree.
• Years of relevant experience: 8+ years in the CPG industry.

• Strong written and verbal communication skills.
• Excellent problem‑solving skills.
• Strong analytical thinking and analysis capability.
• Ability to pull/use syndicated data (IRI/Nielsen).
• Ability to negotiate.
• Strong interpersonal and influencing skills.
• Ability to penetrate and conduct meetings at high levels.
• Category & Brand knowledge preferred.
• Knowledge of Supply Chain operations preferred.
• P&L management experience preferred.
• Experience managing a DSD business in the past preferred.
• Ability to travel as needed.

The target base salary…