Category Growth Manager - Walmart

Job Description

The Category Growth Manager, Walmart is responsible for accelerating profitable growth for Kraft Heinz by setting and executing a clear category strategy grounded in customer insights, market dynamics, and financial rigor. This role partners cross-functionally with Sales, Marketing, Product, Finance, and Analytics to identify and unlock growth opportunities, align stakeholders to a shared plan, and drive disciplined execution. As a category leader, the role influences without authority, elevates category thinking across the organization, and coaches stakeholders toward best-in-class category management, including assortment, pricing, promotion, and channel strategy.

This role will be responsible for guiding and supporting peers within the Club Category team and leading by example.

• Establishes trust and rapport with key customers SVPs/VPs to ensure we are their indispensable partner of choice for all their total store needs; meets on a consistent basis to discuss ideating, scoping and partnering on strategic projects
• Creates and implements breakthrough customer strategies to accelerate market share gains and profitable growth for our customers and KHC, anchored in shopper insights
• Identifies and proactively shares whitespace opportunities for category growth
• Leads major customer engagements including customer strategy alignment, and is a thought partner who secures new customer engagements that build resilient categories for the future
• Accomplishes business objectives through understanding of customer goals, strategies, capabilities, organizational structure, and the channels in which they operate
• Serves as a thought leader and strategic advisor to the Sales Org.
• Elevates impact of Category Leadership with Area Leadership Team, and Cross Functional Partners including but not limited to, Business Unit, Customer Business Development and Insights Team
• Translate strategy into an integrated category plan (assortment, pricing, promo, placement, innovation, and channels) with clear milestones and owners.
• Identify whitespace opportunities using internal performance data and external market signals (e.g., competitive moves, shopper behavior shifts, macro trends).

• Lead insight generation from syndicated data, customer POS, loyalty, digital analytics, and primary research.
• Develop and socialize a clear shopper/customer narrative: who is buying, why, how missions are evolving, and what triggers switching.
• Convert insights into actionable recommendations for portfolio roles, pack-price architecture, shelving/navigation, and messaging.
• Maintain competitive intelligence and “test-and-learn” insights to continuously refine the category plan.

• Plays leadership role with Customer Development Organization to drive best practice sharing and serves as a culture cultivator
• Serves as a strategic advisor to the Customer Business Teams on category, brand, and customer market performance to maximize category growth opportunities
• Operates as a thought leadership partner to identify opportunities and risks, and can build offensive and defensive plans

• Maximize usage of current data capabilities to create a competitive advantage for category growth, rooted in deep shopper insights
• Lean into learner for life mentality to ensure Category Leadership LT is informed on the upcoming/latest new technologies that can advance KHC and our categories
• Technical expertise with large data management

• Demonstrated thought leadership
• Experience in CPG industry and experience preferred in Category Leadership/Management
• Experience in big data/shopper card data systems & harness into compelling stories
• Proven ability to created and implemented business strategy
• Experience crafting compelling shopper-centric, category focused stories that win with retailers
• Mastery of financial and business acumen to develop strategy and solutions, which produce desired business results

• This position is considered a remote role with in-office…