Sr Category Growth Manager - Club

Senior Category Growth Manager

Accelerate profitable growth for Kraft Heinz by setting and executing a clear category strategy grounded in customer insights, market dynamics, and financial rigor. Partner cross‑functionally with Sales, Marketing, Product, Finance, and Analytics to identify and unlock growth opportunities, align stakeholders to a shared plan, and drive disciplined execution. Influence without authority, elevate category thinking across the organization, and coach stakeholders toward best‑in‑class category management, including assortment, pricing, promotion, and channel strategy.

• Establish trust and rapport with key customers and SVPs/VPs to be an indispensable partner of choice for total store needs; meet consistently to discuss ideation, scoping and partnership on strategic projects.
• Create and implement breakthrough customer strategies to accelerate market share gains and profitable growth for customers and KHC, anchored in shopper insights.
• Identify and proactively share whitespace opportunities for category growth.
• Lead major customer engagements, including strategy alignment, building new engagements that build resilient categories.
• Achieve business objectives by understanding customer goals, strategies, capabilities, and operational channels.
• Serve as a thought leader and strategic advisor to the Sales Org.
• Elevate category leadership impact with the Area Leadership Team and cross‑functional partners, including Business Unit, Customer Business Development and Insights.
• Translate strategy into an integrated category plan—assortment, pricing, promotion, placement, innovation, and channels—with clear milestones and owners.
• Identify whitespace opportunities using internal performance data and external market signals such as competitive moves, shopper behavior shifts, and macro trends.

• Lead insight generation from syndicated data, customer POS, loyalty, digital analytics, and primary research.
• Develop and socialize a clear shopper/customer narrative describing who is buying, why, how missions are evolving, and what triggers switching.
• Convert insights into actionable recommendations for portfolio roles, pack-price architecture, shelving/navigation, and messaging.
• Maintain competitive intelligence and  test‑and‑learn  insights to continuously refine the category plan.
• Play a leadership role with the Customer Development Organization to drive best practice sharing and promote a culture of continuous improvement.
• Serve as a strategic advisor to Customer Business Teams on category, brand, and market performance to maximize growth opportunities.
• Operate as a thought‑leadership partner to identify opportunities and risks, and build offensive and defensive plans.

• Maximize usage of current data capabilities to create a competitive advantage for category growth, rooted in deep shopper insights.
• Stay informed on emerging technologies that can advance KHC and category objectives.
• Possess technical expertise with large data management systems.

• Demonstrated thought leadership and impact in category management.
• Experience in the CPG industry, preferably in Category Leadership/Management.
• Experience with big‑data/shopper card systems and ability to transform data into compelling stories.
• Proven ability to create and implement business strategy.
• Skill in crafting shopper‑centric, category‑focused narratives that resonate with retailers.
• Mastery of financial and business acumen to develop solutions that yield desired business results.

• This remote role offers in‑office flexibility (3 days on site, 2 days remote if desired).
• Travel up to 10% of time.

• Medical, prescription drug, dental, vision, and screening/assessment coverage for employees and eligible dependents.
• Paid Time Off, company holidays, leave of absence, flexible work arrangements, recognition, and training options.
• Employee Assistance Program and wellbeing programs supporting mental and financial health.
• 401(k), life, accidental death & dismemberment, and disability plans.

Kraft Heinz is an Equal Opportunity Employer – Underrepresented ethnic minority groups, women, veterans, individuals with disabilities, LGBTQ+ individuals, and other protected classes. To request reasonable accommodation during the job application process, contact