CVP, Category Strategy & Insights

Customer Vice President, Category Leadership – Walmart Position Summary

The Customer Vice President, Category Leadership serves as the senior category and strategic advisory leader for the Walmart business. This executive is responsible for driving category growth and strengthening the Walmart–Kraft Heinz partnership by translating consumer, shopper, marketplace, and operational insights into actionable business strategies.

As a trusted advisor to Walmart leadership and an influential leader within Kraft Heinz, this role shapes category strategy, drives fact‑based decision making, and connects enterprise capabilities to customer opportunities. The Customer Vice President serves as the voice of the shopper, category, and marketplace while helping Walmart and Kraft Heinz win together in a rapidly evolving retail environment.

• Lead category growth strategies that create value for Walmart, shoppers, and Kraft Heinz.
• Serve as the senior category advisor to Walmart merchants and leadership teams.
• Influence decisions related to assortment, merchandising, pricing, promotion, innovation, and portfolio strategy.
• Identify emerging trends, risks, and growth opportunities that shape future category performance.

• Build trusted executive relationships across Walmart.
• Position Kraft Heinz as a strategic category partner and thought leader.
• Lead customer‑facing strategic planning, category reviews, and growth initiatives.
• Influence customer decisions through fact‑based recommendations and category expertise.

• Lead the integration of shopper, consumer, category, operational, and marketplace insights to drive business growth.
• Champion the use of advanced analytics and Walmart's data ecosystem, including Scintilla, to identify opportunities and improve decision making.
• Translate complex data into clear business implications and strategic actions.

• Drive localized category recommendations that improve shopper relevance and category performance.
• Leverage store‑level, market‑level, and regional insights to identify growth opportunities.
• Ensure category strategies reflect evolving shopper needs, demographics, and economic conditions.

• Partner with Walmart's merchandising, store planning, retail design, and operations teams to support store remodels, new store openings, and future retail concepts.
• Influence category strategies that enhance shopper experience, space productivity, and omnichannel integration.
• Help shape how categories win within Walmart's evolving retail environment.

• Serve as the strategic connector between Walmart and Kraft Heinz.
• Mobilize expertise across Business Units, Business Unit Sales Strategy, Revenue Growth Management, Insights, Supply Chain, Operations, Innovation, Marketing, and Analytics.
• Ensure customer strategies leverage the full capabilities of the enterprise.
• Foster cross‑functional collaboration that accelerates growth and execution.

• Lead and develop a high‑performing Category Leadership organization.
• Build capabilities in category strategy, advisory, retail intelligence, and shopper insights.
• Create a culture of collaboration, innovation, and continuous improvement.

• Walmart revenue and share growth
• Category growth versus market
• Strength of customer relationships and influence
• Adoption of strategic recommendations
• Impact of local market and shopper insights
• Utilization of Scintilla and advanced analytics
• Effectiveness of cross‑functional collaboration
• Team capability and talent development

• 15+ years of progressive leadership experience in Category Leadership, Customer Strategy, Retail Intelligence, Shopper Insights, Sales Strategy, or Consumer Analytics.
• Deep expertise working with Walmart and omnichannel retail environments.
• Proven ability to influence executive stakeholders and lead enterprise‑wide initiatives.
• Strong strategic, analytical, commercial, and leadership capabilities.
• Exceptional communication, storytelling, and executive presence.