Group Account Director

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions.

VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please  and follow along on Linked In #WeAreVML.

VML is seeking Group Account Director to oversees and leads the brand’s commerce initiatives in a holistic manner (digital e-commerce and in store) by providing strategic leadership and direction for the client's commercial program(s) to win  will be responsible for managing the overall business and ensuring all team members are together delivering brilliant work to our clients ongoing. You will provides strategic leadership and direction to both the internal team and to the client across the specified business unit.

You will serve as the primary agency contact for the business as it pertains to larger strategic initiatives and assignments.

• Manage activity workflow and align expectations within account team
• Manage the creative process and brief the creative team either personally or through close oversight of Account team, reviewing concept and comp materials
• Proactively identify opportunities for practice evolution
• Work with team in the development of concepts and supporting tactics
• Function as primary liaison to middle and senior clients on behalf of the agency regarding strategy, service-related, legal and policy issues
• Support/provide strategic leadership to clients/client leads/agency and help in identifying growth opportunities and action plans for client’s marketing communications goals
• Provide support to client lead to effectively manage high level global client
• Manage internal client income projection and identify sources of incremental growth
• Manage resources to ensure client profitability
• Oversee tracking of financial forecasting/tracking and reporting and flag any potential projected income variance to Senior Management
• Work with client lead for overall staffing/resource allocation
• Manage client billing and financial status reports at a higher level
• Partner with strategic planning and creative teams for concept development
• Interact with all agency department heads to clearly outline current and projected workload on a quarterly basis for planning purposes
• Nurture the career development of junior staff by mentoring and providing ongoing informal and formal performance feedback

• Strong, proactive leader possessing big picture thinking
• Sound analytical skills, ideally with Nielsen or IRI familiarity
• Strong verbal and written communication skills, with seasoned presentation skills
• Excellent interpersonal skills and a team player attitude
• Strong collaboration skills, with ability to work cross functionally and inter-agency

• 10+ years experience minimum in commerce/shopper marketing, agency experience required
• A proven track record of strategic leadership in Commerce, digital, in-store visibility, and shopper marketing both in agency and CPG brand management
• Experience with Retail Media Networks, Target (Roundel) required

• Passionate, driven people | We champion a culture of people that do extraordinary work.
• Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits | What we…