Walmart Shopper Behavior Sr Manager

Overview

The Shopper Behavior Senior Manager plays a leadership role on the Pepsi Co Walmart team, helping shape how shopper behavior insights inform growth strategies across the business. This role will lead work on the Scintilla data platform and collaborate closely with the PBNA Commercial Insights team and key commercial partners—including Sales, Marketing, E-Commerce, and Supply Chain—to identify opportunities and provide deep expertise on shopper behavior.

The role will also help build shopper-focused digital capabilities across innovation, events, and stores, while leveraging consumer and shopper insights to incorporate consumer need states, macro trends, and Walmart-specific shopper dynamics.

More specifically, this role is responsible for identifying Walmart shopper trends, shopper behavior insights, competitive threats, and customer strategies that can increase sales, drive category and Pepsi Co portfolio growth, and expand share of market. This leader will provide critical expertise and thought leadership in Shopper Behavior and Insights, while actively partnering with the PBNA Commercial team to understand goals, clarify the most important business problems to solve, and bring meaningful business context to analytical work.

The individual in this role will be expected to serve as a thought leader and positively influence commercial decision‑making. A proactive mindset, strong curiosity, learning agility, and the ability to thrive in a team‑based culture are essential to success.

• Lead the development of a strong foundational understanding of the Walmart shopper, including shopper profiles, cohorts, and the behaviors that can help drive brand performance.
• Integrate information from multiple sources to develop actionable insights and recommendations. These sources may include syndicated consumer and market data, external sources, bespoke studies, and Pepsi Co’s North America shopper capabilities.
• Define shopper growth insights and store‑level opportunities across events, innovation, assortment, and related priorities through tools and capabilities developed by the broader team.
• Partner closely with advisor teams to provide shopper‑based insights on disaggregated growth, impulse, shelf analytics, and path‑to‑purchase dynamics.
• Provide thought leadership and deep expertise on shopper behavior and how it is evolving across channels to inform growth strategies.
• Identify Walmart shopper trends, shopper behavior insights, and trip and basket shifts that can drive category and Pepsi Co portfolio growth and increase share of market.
• Serve as a critical expert and thought leader on the Scintilla data platform.
• Actively engage with the PBNA Commercial team to understand goals, define the most important problems to solve, and bring relevant business context to analytical projects.
• Lead shopper‑insights‑based planning and strategy both internally and externally, including annual planning and customer engagement meetings.
• Provide strong analytical support to the Pepsi Co executive team across key business problems to solve.
• Utilize syndicated consumer and market data to uncover compelling insights.
• Develop deep expertise in the Scintilla shopper data platform and serve as an expert resource for the commercial insights team.
• Leverage shopper and consumer insights in the development of category and brand growth strategies.
• Integrate information from multiple sources and translate it into actionable insights and recommendations.
• Participate in customer strategic planning processes.
• Provide analytical support to the Pepsi Co executive team with data, dashboards, analysis, and key business reporting.
• Become a power user of Scintilla for the PBNA Commercial executive team and support execution against business priorities.

• The expected compensation range for this position is between $123,500 - $206,750.
• Location, confirmed job‑related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 15% of annual…