Digital Mktg Specialist-BLD

Digital Marketing Specialist-BLD

D.R. Horton, Inc., the largest home builder in the U.S., is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for home buyers through its mortgage and title subsidiaries. D.R. Horton, Inc.

is currently looking for a Digital Marketing Specialist-BLD. The right candidate will be responsible for design, creation, and delivery of marketing related content (written and graphical) that supports marketing activities of a home builder division of D.R. Horton, Inc. (DRH). Essential duties and responsibilities include the following. Other duties may be assigned.

• Strategize, plan, maintain and manage content of all DRH social media initiatives including Facebook, Linked In, etc.

• Ensure all content is approved, accurate and continuously up-to-date. Keep corporate sites updated with fresh, relevant and inviting content

• Report on the growth and analytics of all social media initiatives

• Provide feedback and analysis to DRH Marketing and division management on their social media, online content and email marketing initiatives

• Train division users on approved practices and email marketing platform changes

• Write and review web-based marketing content to ensure correct grammar, accurate information and an engaging active tone

• Compose and develop SEO-friendly content for the company website that effectively and correctly provides information on company products and services

• Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads for the business

• Ensure messages are sent to those who have opted for messages in proper form and template

• Uses email analytics to re-define current processes and procedures

• Using Google Analytics, maintain and report on site's overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend improvements

• Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

• Ability to work overtime

• Stay up-to-date on social media and email best practices to integrate them into the overall marketing strategy for the business

• Assist in other areas of digital marketing that include, but are not limited to, social media, web analytics, graphic design, SEO, and SEM

• Participate in other corporate marketing initiatives on an as needed basis

• Evaluate data integrity of the DRH division CRM databases and recommend process improvements

• Train new sales personnel on CRM tool for effective data capture

• Coordinate and execute all video production

• Participate in video pre-production strategy & planning meetings; send meeting recap notes

• Work with marketing managers and outside vendors to clearly outline expectations, setting pre-and post-production schedules

• Develops, implements and ensures brand consistency in video development, editing, and production

• Research and stay on top of industry trends in video, audio and photography

• Support users of the DRH website and the CRM system

Required Qualifications Bachelor's degree (B.A.) from a four-year college or university; or two to four years related experience 2+ years of experience in social media platforms in a corporate setting, creating, developing, managing and analyzing public facing websites and webpages in a marketing environment Proficiency with MS Office and email Preferred Qualifications Proficient in Adobe suite of tools (Photoshop, etc.), HTML, CSS and other markup languages, Google and Social Media Analytics, CAN-SPAM Requirements Working knowledge of SEO/SEM, Web Analytics and Social Media Come join a winning team with a Fortune 500 company!

We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:
Medical, Dental and Vision 401(K) Employee Stock Purchase Plan Flex Spending Accounts Life & Disability Insurance Vacation, Sick, Personal Time and Company Holidays Multiple Voluntary and Company provided Benefits Build YOUR future with D.R. Horton, America's Builder. #We Build People Too