Senior Manager, Retail Consultancy

Company description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem.

These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at

The Senior Manager is the owner of duties needed to support Customer project execution including leading projects end to end from briefing to media and creative development, timeline management, client and vendor relationships, communication, budget/financial management and activation including managed service. Additionally, the Senior Manager is ready to begin taking on Director level duties such as owning a core retail specific business, leading business strategy, performance and connected commerce.

A Senior Manager is highly adept at leading creative development, timeline management, client and vendor relationships & communications. The Senior Manager has demonstrated a high proficiency on all aspects of project execution and is deepening their ability to manage more independently in assigned work. They are able to command a strong respect from both internal and external customers, being seen as a “go to” to ensure excellence in a client relationship along with flawless executions and project work.

The Senior Manager owns or supports the Director on the development of strategic retailer media plans, and acts as a key liaison to retail vendor partners facilitating needed executional elements. The Senior Manager collects past performance data, understands benchmarks, suggests program optimizations and provides oversight for tactic and program reporting.

• Work with the internal cross-functional teams (Strategic Planning & Analytics, Marilyn, Media, Client Leadership and Creative) to develop optimal and actionable strategies, concepts and tactics
• Oversees and directs the work of the Manager and/or Sr. Account Executive and/or Account Executive assigned to the business, ensuring they are clear on assigned duties and timelines
• Manage the implementation of key client projects
• Build strong working relationships with assigned retailer client contacts
• Manage execution of approved programs through team including ensuring all Ad Ops/tagging requirements and reporting are being executed by ad ops specialist
• Work with external client vendors/agencies to execute projects as assigned
• Activate and manage partnership relationships with other manufacturers or properties
• Identify retailer direct and manufacturer platforms
• Develop and manage project timelines and budgets
• Proactively manage communication of project status and budget to client teams
• Work hand-in-hand with internal teams on planning and implementation of retail marketing extensions of brand and category programs (national retainer clients)
• Manage client approval process
• Measure post-promotion results using agency and client-provided data
• Has a deep understanding of the end-to-end executional process and is able to troubleshoot as issues or conflicts arise
• Has a strong presence with internal teams and stakeholders, sought out as a resource when challenges may arise
• Commands the respect of their customer counterparts, being valued as a strong executional partner
• Some travel required

• Bachelor’s degree in advertising, marketing, business, or related field
• 5-7 years’ experience in marketing or media at retail
• Proven Project Management experience
• Experience working with retail media networks and media vendors
• Strategic thinking in the development of Shopper Marketing programs and…