Content Creator; Bold Lives Men's Thrift

Content Creator (Bold Lives Men's Thrift)

Position Title:

Content Creator

Reports to:

Social Media Lead
Position Structure:
Part-Time (10-12 Hours)
Initiative:
Bold Lives Men’s Thrift

Location:

Hybrid/Remote/in store
Compensation: $15-$19

Purpose Brands 414 is the umbrella organization for several redemptive, marketplace-driven initiatives including Beautiful Lives Thrift Boutique, Bold Lives Men’s Thrift (launching in 2026), and Thrift Out. PB414 amplifies collective impact, purpose, and provision by cultivating a redemptive ecosystem where spiritual formation and business innovation come together to restore what’s broken and steward communities well.

Bold Lives is a men’s thrift store created to honor men, meet them where they are, and equip them for what’s next. Through elevated, affordable thrift and intentional spiritual development, Bold Lives equips men with confidence they can wear and strength they can stand in as they move forward with dignity and purpose.

The Content Creator is responsible for bringing the Bold Lives Men’s Thrift brand to life through engaging, relevant, and mission-aligned social media content. This role serves as a primary storyteller for Bold Lives across social platforms, capturing the people, products, stories, and moments that communicate who we are and why Bold Lives exists.

The Content Creator will become a visible and trusted presence for Bold Lives online—showcasing elevated men’s thrift, celebrating the men in our community, and communicating the deeper mission behind the work. This role blends creativity, strategy, and storytelling to create compelling content that builds community, increases engagement, grows our audience, and invites people to become part of the Bold Lives mission.

This is a hybrid role requiring both in-person content creation and remote editing, writing, some planning, and posting.

Responsibilities include but are not limited to the following:

• Create engaging social media content for Bold Lives’ unified Instagram, Facebook, and soon to be Tik Tok, platforms representing the brand well.
• Develop creative ideas for Instagram Reels, Stories, and other short-form video content that reflect the Bold Lives brand and mission.
• Be responsible for growing the Instagram accounts following, continue to grow an awareness of the brand and help launch and implement a Bold Lives Tiktok for the first time.
• Stay current on social media trends, audio, features, and platform updates and creatively apply them to Bold Lives content.
• Capture content regularly at the Bold Lives location including product, team, customers, volunteers, and store experiences.
• Cover key events and special moments such as the Soft & Grand Openings, Ribbon Cutting, and any future events.
• Film, edit, and produce high-quality Images, Reels, and Stories using tools such as Cap Cut, VSCO, Instagram editing tools, or similar platforms.
• Write engaging captions that align with Bold Lives’ brand voice and encourage community interaction and engagement.
• Create Instagram Stories that provide daily connection points with the Bold Lives community.
• Collaborate closely with the Social Media Lead to execute content strategy and campaign initiatives.
• Monitor and manage content assignments and timelines through the Asana project management system and or Basecamp.
• Upload, and maintain photo and video libraries in Dropbox.
• Build relationships with store team members and volunteers to help them feel comfortable participating in content.
• Confidently direct team members, volunteers, or customers when capturing photos and videos.
• Maintain visual and brand consistency across all content.

• Strong alignment with and commitment to the Purpose Brands 414 mission, vision, core values, and statement of faith.
• Experience with Instagram and Facebook, and Tiktok.
• Strong visual storytelling skills and an eye for style, aesthetics, and brand alignment.
• Creative thinker with the ability to generate fresh content ideas consistently.
• Comfortable being on camera and serving as a recognizable voice and presence for the brand.
• Strong…