Manager, Retail Consultancy

Company Description About Publicis Commerce:
Informed by data, our passionate team strives to deliver Hero Moments for our clients’ brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas:
Data & Consumer Insights;
Shopper Marketing & Integrated RTM;
Field Marketing;
Events & Activations;
Promotional, Risk, Reward & Loyalty and Retail POS Strategy.

Company Description About Publicis Commerce:
Informed by data, our passionate team strives to deliver Hero Moments for our clients’ brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas:
Data & Consumer Insights;
Shopper Marketing & Integrated RTM;
Field Marketing;
Events & Activations;
Promotional, Risk, Reward & Loyalty and Retail POS Strategy.

Company Description About Publicis Commerce:
Informed by data, our passionate team strives to deliver Hero Moments for our clients’ brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas:
Data & Consumer Insights;
Shopper Marketing & Integrated RTM;
Field Marketing;
Events & Activations;
Promotional, Risk, Reward & Loyalty and Retail POS Strategy.
Overview We are seeking a Manager, Retail Consultancy. The Manager is the owner of duties needed to support Customer project execution including leading projects end to end from briefing to media and creative development, timeline management, client and vendor relationships, communication, budget/financial management and activation including managed service. Additionally, the Manager is leading tactic specific creative development, timeline management, client and vendor relationships & communication.

The Manager supports the Director on the development of strategic retailer media plans, and acts as a key liaison to retail vendor partners facilitating needed executional elements. The Manager collects past performance data, understands benchmarks, suggests program optimizations and provides oversight for tactic and program reporting. Candidates must reside within a commutable distance to the Mars United Commerce office in Rogers, AR for a hybrid work schedule.

• Work with the internal cross-functional teams (Strategic Planning & Analytics, Marilyn, Media, Client Leadership and Creative) to develop optimal and actionable strategies, concepts and tactics
• Oversees and directs the work of the Sr. Account Executive and/or Account Executive assigned to the business, ensuring they are clear on assigned duties and timelines
• Manage the implementation of key client projects
• Build strong working relationships with assigned retailer client contacts
• Manage execution of approved programs through team including ensuring all Ad Ops/tagging requirements and reporting are being executed by ad ops specialist
• Work with external client vendors/agencies to execute projects as assigned
• Activate and manage partnership relationships with other manufacturers or properties
• Identify retailer direct and manufacturer platforms
• Develop and manage project timelines and budgets
• Proactively manage communication of project status and budget to client teams
• Work hand-in-hand with internal teams on planning and implementation of retail marketing extensions of brand and category programs (national retainer clients)
• Manage client approval process
• Measure post-promotion results using agency and client-provided data
• Some travel required

• Bachelor’s degree in advertising, marketing, business, or related field
• 5-7 years’ experience in marketing…