Retail Media Lead

About Bluebird

We’re The Bluebird Group - we’re an omnichannel commerce partner that helps brands grow across every retail and digital channel.

We sit at the intersection of retail, eCommerce, media, and data. We help brands show up wherever their customers are (Target, Amazon, Walmart, Costco, social commerce like Tik Tok, and beyond) and drive real sales growth.

We’re not just strategists - we’re a hands-on team of experienced retail operators who execute across everything from retail media and creative to data, insights, and full go-to-market strategy.

The result: we simplify what’s become a really complex retail landscape and help brands scale faster and smarter.

We are looking for a Retail Media Manager who is equal parts strategist, operator, and storyteller. In this role, you will lead advertising strategy across a portfolio of client accounts, build performance-driven campaigns across the retail media ecosystem (onsite and offsite), and translate data into clear, compelling narratives for brand leaders.

This role carries an Amazon-focused book of business, so experience with Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display) and Amazon DSP is highly valued. That said, we hire for retail media fluency over any single platform. The right person can move across networks and bring a point of view to every one of them.

You will own outcomes, lead conversations, and proactively identify opportunities before they are obvious. If you bring a point of view, thrive in fast-moving environments, and want to shape how brands grow through retail media, this role is for you.

This position is based out of our Rogers, AR office and is expected to be in office Tuesday, Wednesday, and Thursday of each week.

• Own and drive advertising strategy across onsite and offsite retail media (sponsored placements and programmatic display) for complex client accounts
• Lead strategic planning across annual, seasonal, and campaign-level initiatives, including budget allocation
• Build and deliver QBRs with clear storytelling, actionable insights, and forward-looking strategy
• Navigate challenging client conversations with confidence (performance dips, budget shifts, competitive pressure)
• Proactively identify growth opportunities, including new ad formats, targeting strategies, and category expansion
• Collaborate cross-functionally (client, digital, creative) to ensure a cohesive, full-funnel approach
• Oversee budget pacing and performance across campaigns, optimizing toward client KPIs
• Monitor competitive landscape and digital shelf trends to inform strategy
• Contribute to team best practices and help evolve internal playbooks
• Champion new tools, platforms, and workflows that improve performance and efficiency

• 3-5 years of experience in retail media, digital advertising, or e-commerce marketing (agency experience preferred)
• Proven track record managing multiple accounts and delivering measurable results
• Strong understanding of retail media campaign strategy: keyword and product targeting, bidding, audience strategy, and campaign architecture
• Comfortable working with performance data, attribution models, and platform reporting tools
• Strong client communication skills, including leading presentations with senior stakeholders
• Experience mentoring or coaching junior team members
• High proficiency in Excel and PowerPoint for analysis and storytelling
• Strategic mindset, able to connect campaign decisions to broader business outcomes
• Adaptable and comfortable learning new tools and platforms quickly

• Hands-on experience with Amazon Ads and Amazon DSP, across onsite and offsite media
• Familiarity with additional retailer media networks (Walmart Connect,…