Growth Leader

Paradox is a full-service retail marketing agency built for challenger and emerging brands.

We help CPG brands launch, grow, and win at retail through strategy, shopper marketing, retail media, creative, experiential, influencer, research and insights, and brand storytelling. We work with brands at different stages of growth, from emerging companies entering major retail for the first time to established brands looking for a smarter way to accelerate their business.

We are headquartered in Northwest Arkansas, with deep experience across Walmart, Sam's Club, Target, Costco and other major retailers.

We're looking for a Growth Leader who loves the business of building relationships and turning those relationships into opportunities.

This is Paradox's senior sales and business development role. You'll be responsible for building and managing our new-business pipeline, developing relationships across the CPG ecosystem, identifying where Paradox can create meaningful value, and converting the right opportunities into long-term client partnerships.

This is not a high-volume transactional sales role. And it isn’t a role where you simply work a list of cold leads.

We need someone who knows how to get into the right conversations, ask smart questions, understand a brand’s business, connect its challenges to what Paradox can solve, and keep relationships moving forward.

Ideally, you already know the CPG, retail, advertising or agency world. You understand how brands work, how marketing budgets get allocated, how agency decisions get made, and why relationships and timing matter as much as the pitch itself.

You’ll work directly with our CEO and leadership team to determine where we should focus, which opportunities are worth pursuing, and how we continue building a more predictable and profitable growth engine for Paradox.

• Build and maintain relationships with CPG brand leaders, founders, marketers and other industry decision-makers.
• Develop new opportunities through your existing network, referrals, industry relationships, events, partnerships, outbound efforts and inbound leads.
• Create reasons to stay connected with prospects well before there is an active RFP or agency search.
• Build relationships across the broader CPG ecosystem, including brands, retailers, brokers, investors, consultants, technology partners and other agencies.
• Represent Paradox naturally and credibly in the market.
• Own the new-business pipeline from initial conversation through signed engagement.
• Qualify opportunities based on fit, business need, budget, timing and potential value to Paradox.
• Lead discovery conversations and understand the business problem behind the request.
• Maintain an accurate CRM and clear visibility into pipeline health, next steps, probability and forecasted revenue.
• Consistently build pipeline rather than relying on sporadic inbound opportunities or RFPs.
• Re-engage previous prospects, past clients and relationships when there is a relevant reason to reconnect.

• Lead sales conversations, capability presentations and pitches.
• Translate prospect needs into clear opportunities for Paradox.
• Partner with strategy, creative, media and account leadership to develop the right solution and scope.
• Own proposal development and follow-up, with support from internal subject-matter experts.
• Navigate multiple stakeholders and longer sales cycles without losing momentum.
• Negotiate and close engagements that make sense for both the client and Paradox.
• Know when an opportunity is worth pursuing, and when it isn’t.
• Partner directly with the CEO and leadership team on annual and quarterly growth priorities.
• Help refine Paradox’s ideal client profile based on what we are learning in market.
• Identify promising categories, brands, partnerships and emerging opportunities.
• Bring market intelligence back into the business: what brands are struggling with, where budgets are moving, what competitors are doing and where Paradox has an opportunity to differentiate.
• Help us continually improve how we sell Paradox, including our story, capabilities, case studies,…