Trade Marketing Director

About ZURU

ZURU is on a mission to disrupt industries and challenge the status quo through innovation and automation. Our brands reflect this vision: ZURU Toys re-imagines play, ZURU Tech leads the next building revolution, and ZURU Edge creates modern CPG brands for today’s consumers.

Founded in 2003 by EY Entrepreneur of the Year brothers Nick and Mat Mowbray, ZURU has grown to over 5,000 team members across 30+ international locations.

As one of the world’s largest toy companies, our award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our CPG portfolio features MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more.

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We are looking for an exceptional Director of Trade Marketing – U.S. to help define and elevate how ZURU goes to market. This is a highly influential commercial leadership role responsible for establishing the strategy, frameworks, operating disciplines, and standards that underpin our U.S. sales organization. The Director will own ZURU's 4P commercial framework across Presence, Price, Place and Promotion, while partnering closely with our Sales Directors to elevate forecasting, account strategy, commercial planning, and execution.

This person will not directly own retailer relationships; instead, they will help ensure every Sales Director and account team has the strategy, tools, insights, and operating discipline required to win. The mandate is simple: build the commercial operating system that enables ZURU to become the best sales organization in the U.S. toy industry.

ZURU is one of the largest and fastest-growing toy companies globally, driven by a relentless focus on innovation, disruption, and execution. As our U.S. Toys business continues to scale, we are building the commercial capabilities required to move from being a high-growth supplier to becoming a true category leader across the U.S. market. Success in this role will mean ZURU has a clearly defined and consistently executed commercial operating model across the U.S. — with stronger forecasting discipline, sharper category and retailer strategies, and every major account backed by a robust, insight-led 4P strategy.

This role will help ZURU further establish itself as a best-in class commercial organization, capable of consistently driving category growth and winning with the largest retailers in the U.S

• Own and continuously elevate ZURU's U.S. 4P strategy across Presence, Price, Place and Promotion, establishing a consistent commercial standard across every retailer and channel.

• Develop the frameworks, tools, scorecards, and governance required translate the 4
  
  Ps from principles immeasurable execution.

• Partners with Sales Directors develop channel-specific, category-centric 4P strategies that reflect each channel's shopper, category strategy, competitive environment, and commercial opportunity.

• Establish clear standards for assortment architecture, pricing and price ladders, promotional strategy, placement, merchandising, distribution, exclusivity, and new-product launches.

• Create a regular review cadence tassess performance against 4P standards, identify gaps, and drive corrective action.

• Act as the guardian of commercial excellence, challenging teams where plans or execution fall below the required standard

• Partner with U.S. Sales Directors build robust annual, seasonal, and account-level sales strategies.

• Translate ZURU's company and category ambitions in clear retailer growth strategies, priorities, and commercial plans.

• Establish frameworks for account planning that clearly articulate…