It Program Manager, Marketing

Position Summary

The IT Program Manager, Marketing leads stakeholder partnerships, the technology portfolio, and the delivery of solutions in Marketing, including Brand marketing, Digital & Creative, Rewards, Player Development and Events.

This role proactively identifies opportunities where technology can contribute to guest experience and business success, collaborates to develop technology roadmaps, plans and leads initiatives, and leads a team performing systems management, business analysis, data stewardship, and ongoing support in close collaboration with all IT and business functions.

This role operates as the services and systems owner for related platforms and technologies including websites, mobile apps, database marketing, creative operations, loyalty systems, and related guest‑facing integrations and infrastructure. It manages the relationships with related vendors.

• Act as a trusted advisor to leadership and teams, aligning business objectives to technology solutions and collaborating on strategy, delivery, and support.
• Develop and communicate roadmaps for process and system initiatives to meet stakeholder goals with consideration to prioritization, constraints, and other strategic considerations.
• Define, plan and lead projects including developing scope, requirements, stakeholder communications, project financials, schedules, and managing exceptions.
• Work with project teams and vendors to deliver implementations, enhancements, upgrades, process and regression testing, change management, communication, documentation, and adoption support.
• Champion change management, adoption and training efforts to maximize effectiveness of solutions and processes.
• Lead and mentor a team of analysts, engineers and administrators supporting related systems and projects.
• Lead solution analysis & selection initiatives.
• Manage systems life cycles in partnership with architecture, functional, and operations teams.
• Oversee daily systems operation and support through ticketing systems and processes, including internal and outsourced services.
• Review systems issues to identify and communicate business impacts and lead the development of solutions.
• Collaborate with Support Operations to enable effective first‑level support and clear escalation paths, ensuring a great guest experience.
• Manage and support vendor relationships by participating in selection, contracting, negotiations, and managing vendor performance.
• Guide data architecture and usage for owned systems, ensuring smooth transactional data flow and quality, in partnership with analytics and architecture teams.