Director Of Web Strategy
Job in
Rolla, Phelps County, Missouri, 65402, USA
Listed on 2026-07-09
Listing for:
University of Missouri System
Full Time
position Listed on 2026-07-09
Job specializations:
-
IT/Tech
UI/UX Design, Digital Marketing, Web Developer, Digital Media & Production
Job Description & How to Apply Below
Hiring Department
Marketing & Communications
Job Description
The Director of Web Strategy is a strategic, hands-on leader responsible for the vision, architecture, performance, and continuous evolution of Missouri S&T's web ecosystem. This role bridges strategy and delivery, connecting institutional priorities, audience needs, technology, accessibility, and content strategy to create high-performing, user-centered digital experiences that drive awareness, engagement, and conversion.
Key Responsibilities:
Web Strategy & Governance
* Lead the strategic vision for Missouri S&T's web ecosystem, ensuring alignment with institutional goals, brand strategy, and audience needs
* Establish and enforce governance models, standards, and best practices across web architecture, design systems, content structure, accessibility, and performance
* Balance central oversight with distributed publishing needs - enabling consistency while empowering campus partners to serve their audiences effectively
Web Architecture, Development & Execution
* Provide both strategic leadership and direct hands-on contribution to web development, architecture decisions, and complex implementations
* Oversee the development, maintenance, and optimization of Missouri S&T's primary websites, templates, and supporting platforms
* Evaluate and guide adoption of CMS platforms, integrations, hosting environments, and third-party tools - making principled decisions that serve long-term institutional needs
User Experience & Audience-Centered Design
* Champion user-centered design and information architecture grounded in research, analytics, and usability testing
* Translate audience needs and behaviors into intuitive navigation, clear pathways, and meaningful digital journeys
* Partner closely with Brand Marketing, Creative Services, and Enrollment teams to align UX, messaging, and conversion goals across the web presence
Leadership & Team Development
* Lead, mentor, and develop web developers, UX professionals, and digital specialists - setting clear direction while actively supporting day-to-day execution
* Build internal capacity by modeling best practices, providing technical leadership, and cultivating a culture of continuous improvement
* Establish clear priorities, workflows, and delivery expectations that support sustainable, high-quality work at scale
Collaboration & Integration
* Collaborate with Brand Marketing, Communications, Creative Services, Enrollment, Advancement, IT, and academic partners to align web strategy with broader marketing and engagement efforts
* Serve as a strategic advisor and technical partner, helping campus units translate their needs into effective, on-brand web solutions
* Coordinate with IT and security teams to ensure compliance with institutional standards, data governance policies, and regulatory requirements
Analytics, Performance & Optimization
* Oversee web analytics, dashboards, and reporting frameworks that assess performance against institutional goals
* Use data to drive ongoing optimization of site structure, content placement, accessibility, and technical performance
* Ensure insights lead to action- not just documentation
Minimum Qualifications
A Bachelor's degree or an equivalent combination of education and experience and at least 6 years of experience from which comparable knowledge and skills can be acquired is necessary
Preferred Qualifications
* Bachelor's degree in digital media, computer science, information systems, or a related field
* Prior experience in higher education
Anticipated Hiring Range
The anticipated hiring range for this position has been established as $81,744-$110,000 annually.
Salary is determined by a variety of factors, including but not limited to, the individual's particular combination of education, skills, and experience, as well as organizational requirements.
Your total compensation goes beyond the number on your paycheck. The University of Missouri provides generous leave, health plans, and retirement contributions that add to your bottom line.
Grade: GGS 13
University
Title:
DIR I STRAT COMMUNICATIONS
To review the University of Missouri's Staff Compensation Structure you can view the Job Code detail page. Internal applicants can determine their university title by accessing the Talent Profile tile in myHR.
Final date to receive applications
Applications will be accepted until this position is filled.
Sponsorship Information
Employment visa sponsorship is not available for this position.
Community Information
University Information
Missouri S&T is one of the nation's leading research universities with over 100-degree programs in 39 disciplines. It was founded in 1870 as one of the first technological institutions west of the Mississippi River. Located about 100 miles west of St. Louis in the vibrant community of Rolla, Missouri S&T is an accessible, safe, and friendly campus surrounded by Ozarks' scenery.
Missouri S&T offers undergraduate degrees in engineering, the sciences, liberal arts, humanities, and…
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