Digital Marketing Coordinator

Job Title Digital Marketing Coordinator Department Marketing Direct  Reports None Reports  To Superintendent of Communications and Technology Benefits Medical , Dental, Vision, PTO, IMRFClassification

Full-Time Schedule Estimated  40 hours per week Ability to work a flexible schedule Monday - Friday; will include occasional evenings and weekends based on programming and association needs

Salary/Hourly Wage $46,278 - $50,278

FLSAExempt

Job Purpose The Digital Marketing Coordinator supports the missions of NWSRA and SLSF by developing and delivering engaging digital content that promotes agency programs, initiatives, and community partnerships. With a strong emphasis on short-form video production, social media management, and digital storytelling, this role captures and shares meaningful experiences that showcase the impact of NWSRA and SLSF. The Digital Marketing Coordinator is responsible for creating compelling video content, managing social media platforms, supporting digital marketing campaigns, and maintaining a consistent and engaging online presence.

Through creativity, innovation, and strategic digital communication, this position helps expand community awareness, strengthen audience engagement, and advance inclusive recreational opportunities for individuals with disabilities.

Essential Duties and Responsibilities Digital Content Creation & Video Production Lead the development, filming, editing, and production of engaging short-form video content for NWSRA and SLSF, with a strong emphasis on Tik Tok, Facebook Reels, Instagram Reels, and other emerging digital platforms.

Develop creative video concepts that showcase NWSRA programs, participants, staff, special events, and the agency’s mission of Celebrating Ability.

Regularly visit NWSRA programming locations and events to capture authentic, engaging video footage and photography that highlights participant experiences and agency initiatives.

Produce a variety of digital video content, including participant spotlights, staff features, program highlights, behind-the-scenes footage, event recaps, promotional videos, and social media trends.

Manage all aspects of video production, including concept development, scripting, filming, lighting, audio, editing, captioning, and final distribution.

Stay informed of emerging social media trends, video techniques, platform algorithms, and digital marketing best practices to continuously improve content quality and audience engagement.

Ensure all video content is accessible, appropriately captioned, consistent with agency branding, and compliant with participant media permissions.

Social Media Management & Digital Engagement Develop, implement, and manage social media strategies for NWSRA and SLSF to increase brand awareness, audience engagement, and program participation.

Write, create, schedule, publish, and monitor content across all agency and foundation social media platforms.

Maintain a consistent and engaging social media presence through creative storytelling, interactive content, and timely promotion of agency initiatives.

Develop and maintain a digital content calendar aligned with agency programming, foundation events, recruitment efforts, and organizational priorities.

Monitor social media engagement, audience growth, video performance, and other key metrics to evaluate and improve digital marketing effectiveness.

Identify opportunities to expand NWSRA’s digital presence through new platforms, creative campaigns, and innovative content strategies.

Website, Email & Digital Communications Coordinate website content updates to ensure agency and foundation information remains current, accurate, engaging, and accessible.

Develop, write, and distribute digital communications, including email…