Director of Business Planning & Market Analysis

Overview

Director of Business Planning & Market Analysis (Rome, GA)

• Apply engineering knowledge in electronics and electrical systems to analyze technical specifications, product performance, and customer requirements.
• Conduct competitive analysis of advanced technologies and emerging solutions in the electronics industry; translate findings into product positioning and marketing strategies.
• Develop data-driven business cases and ROI models for new product launches, leveraging technical expertise to evaluate feasibility and commercial potential.
• Collaborate with R&D and engineering teams to ensure marketing strategies accurately reflect technical differentiators and compliance with industry standards.
• Support strategic partnerships and customer engagements by providing technical expertise in negotiations, proposals, and solution demonstrations.
• Utilize advanced tools for forecasting, demand planning, and market simulation to guide executive decision-making and long-term strategy.
• Oversee cross-functional initiatives linking engineering, operations, and sales to streamline product lifecycle management and improve time-to-market.

• Bachelor's degree in Electrical Engineering / Electronics Engineering or related.
• 60 months of experience as Technical Marketing & Strategy Management or related.

Offered wage: $159,994/year; 40 hours/week.