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Linear Planner

Job in Rome, Italy
Listing for: WPP Media Limited
Full Time position
Listed on 2026-02-02
Job specializations:
  • Creative Arts/Media
    Digital Media / Production, Creative Advertising / Marketing, Digital Marketing
  • Marketing / Advertising / PR
    Digital Media / Production, Creative Advertising / Marketing, Digital Marketing, Marketing Manager
Job Description & How to Apply Below
About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit  WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

For more information, visit
Role
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary And Impact
The Linear Planner will support the team in the creation and optimization of effective offline media plans (TV, Print, Radio), based on in-depth analysis and clear objectives. This role is key in supporting reporting activities and developing data-driven competitive analyses. We are looking for an individual with a sharp analytical mind, eager to learn and develop their skills within a leading media agency.

Key Responsibilities

Collaborate in the planning and management of offline media campaigns, adhering to guidelines provided by the Manager.
Collect and process data for competitive analysis, identifying market trends and opportunities.
Actively utilize specific media planning tools such as Kubik, Arianna, Kimono, AQX, MCS, and Net Box for plan development.
Support the preparation of detailed reports on campaign performance and budget allocation.
Coordinate internally with relevant teams (e.g., creative agencies) for material collection and space management.
Actively participate in team meetings and strategic alignment sessions, contributing insights and observations.

Requirements

Minimum of 1-2 years of experience in media planning (preferably within a Media Agency), with a focus on offline media.
Crucial knowledge of TV planning; familiarity with Print and Radio will be considered a plus.
Good working knowledge and proficiency with industry tools such as Kubik, Arianna, Kimono, AQX, MCS, and Net Box.
Sharp analytical mindset, precision, and meticulous attention to detail.
Strong propensity for teamwork and collaboration.
Proactive attitude, eagerness to learn, and a desire to develop new skills.
Bachelor's degree or equivalent cultural background.
Very Good command of English (written and spoken).
Excellent proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

Life At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Please read our Privacy Notice for more information on how we process the information you provide.
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