Social Media Manager

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Position:
Social Media Manager

Location:

Rome, Italy (Office presence is expected at least 1 day per week)
Please submit your CV in English The Opportunity This is an opportunity to join OLIVER's award-winning in-house agency for our client, as a dynamic and culturally attuned Social Media Manager. This hybrid role is split evenly between strategic social media management and hands-on content creation for iconic food brands. Our client is on a mission to make sustainable and nutritious food accessible to all, inspiring home cooks to create meals that are good for people and the planet.

They champion the fight against food waste by encouraging delicious, resourceful cooking that makes the most of every ingredient.

You’ll be responsible for developing and executing social-first strategies that drive engagement, build brand affinity, and keep our world leading brands culturally relevant. At the same time, you’ll be crafting visually compelling, trend-driven content that resonates across platforms like Instagram, Tik Tok, and emerging channels.

This is a unique opportunity to shape how millions experience our Food brands online—through both the conversations you spark and the content you create.

The Role As our Social Media Manager, you’ll be the driving force behind transforming everyday Food products into culturally resonant brand experiences. Operating at the intersection of strategy, creativity, and cultural relevance, you’ll turn strategic briefs into engaging social content that not only reflects brand personality but also sparks meaningful conversations across platforms.

You’ll lead the development of social-first strategies and manage brand communities, ensuring our Food brands are not just present but influential in the digital space. Your ability to translate brand identity into authentic, platform-native content will be key to standing out in crowded feeds and building lasting audience connections.

We’re looking for someone with a deep passion for the Food category and a sharp eye for trends—someone who lives and breathes social media and understands how to craft content that feels native, timely, and emotionally  your content creator capacity, you’ll ideate, produce, and rapidly deliver high-impact visual and multimedia content tailored for platforms like Instagram, Tik Tok, and emerging channels.

You’ll proactively connect our brands to trending conversations, using cultural insights to drive engagement, affinity, and conversion.

You’ll also collaborate closely with our GenAI and Influencer teams to scale content production and enhance its cultural relevance—ensuring our brands don’t just follow trends, but help shape them.

What you will be doing:

Social Media Management Lead social-first strategies for Knorr and Hellmann´s across paid and organic channels

Build and manage content calendars and community engagement

Spot cultural trends and activate them to boost brand relevance

Collaborate with insights, analytics, and GenAI teams to inform strategy and optimise performance

Shape brand voice and messaging across platforms

Ensure content aligns with brand guidelines and platform best practices

Present strategies and ideas to clients and stakeholders

Stay ahead of platform updates and algorithm shifts

Monitor and report on performance metrics to inform future content decisions

Content Creation Create platform-native content that connects Knorr and Hellmann´s to cultural moments in real time Produce visually compelling assets for Instagram, Tik Tok,…