Job Description & How to Apply Below
Location:
Milan, Italy
About the Company
Yibi Hantang is the brand growth and lifestyle licensing platform of Yibi Group, created to support selected global fashion, beauty, fragrance, and lifestyle brands as they explore controlled growth opportunities in China. We help brands evaluate China market potential through consumer insight, lifestyle category validation, product and content coordination, selective channel testing, and brand governance. Our focus is controlled growth. We work with brands to explore carefully structured partnership models, limited-category pilots, selected channels, and disciplined approval processes before any larger market expansion.
For Italian luxury and lifestyle brands, Yibi Hantang is especially focused on how brand heritage, design language, material culture, and lifestyle aesthetics can be thoughtfully translated into fragrance, home fragrance, gifting, and olfactory lifestyle experiences for the Chinese market, while protecting long-term brand equity.
About the Role
We are looking for a Senior Brand Partnership Manager based in Italy to build and manage strategic relationships with Italian luxury, fashion, beauty, fragrance, and lifestyle brands. This role will focus on identifying and developing partnership opportunities around fragrance, home fragrance, scented objects, gifting, and selected lifestyle extension categories for the China market. The ideal candidate understands the sensitivity of Italian luxury heritage, the importance of design integrity, and the governance complexity of family-owned, founder-led, or group-owned Maisons.
This person should be able to build senior-level trust, open strategic conversations, and help translate China market opportunities into thoughtful, brand-respecting partnership proposals.
Responsibilities
Identify, prioritize, and build relationships with senior decision-makers at Italian luxury, fashion, beauty, fragrance, and lifestyle brands, including licensing leaders, international business teams, brand development teams, category leaders, and selected fragrance or lifestyle stakeholders.
Develop a qualified pipeline of potential brand partners aligned with Yibi Hantang’s focus on controlled China growth and lifestyle category extension.
Lead senior-level outreach, meeting preparation, relationship development, pitch coordination, and follow-up discussions with prospective partners.
Support the development of brand-specific China opportunity assessments, with a focus on fragrance, home fragrance, scented objects, gifting, daily rituals, and lifestyle relevance.
Work with internal teams to shape partnership proposals, including category scope, consumer insight, product direction, pricing logic, content approach, channel testing, approval process, and pilot structure.
Collaborate with brand, product, design, supply chain, legal, marketing, and commercial teams to ensure proposals are commercially viable and aligned with each brand’s standards.
Monitor the Italian and European luxury, beauty, fragrance, home, and lifestyle markets to identify relevant white-space opportunities for China-focused lifestyle extension.
Translate China consumer and channel insights into a language that is relevant, credible, and respectful to Italian brand headquarters.
Navigate relationship structures across family-owned Maisons, founder-led brands, and global luxury groups with professionalism, discretion, and cultural sensitivity.
Represent Yibi Hantang in selected industry events, brand meetings, and luxury networking opportunities in Milan, Florence, and across Italy.
Support partnership development KPIs, including qualified pipeline growth, senior-level meetings, proposal progress, and strategic partnership conversion.
Qualifications
8–12+ years of experience in luxury brand partnerships, fragrance, beauty, licensing, business development, international expansion, or strategic partnerships.
Existing network within Italian luxury, fashion, beauty, fragrance, home, or premium lifestyle brands.
Strong understanding of Italian luxury heritage, design codes, brand equity, category…
Position Requirements
10+ Years
work experience
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