Director of Advertising

Join to apply for the Director of Advertising role at Game Changer

Join to apply for the Director of Advertising role at Game Changer

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This range is provided by Game Changer. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

Annual Bonus and RSUs

About Game Changer:

We believe in the life-changing impact youth sports have on and off the field because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community-building potential, or building cool products is your sport, Game Changer is the team for you. We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position:

Game Changer is looking for a Director of Advertising to lead and accelerate our advertising strategy in partnership with the DICK’S Media Network (DMN). This role is the operational and strategic bridge between GC and DMN—responsible for driving our advertising product roadmap, sales proposition, and go-to-market execution. Reporting to our President, you’ll serve as the primary driver of Game Changer’s advertising story: shaping how our inventory is packaged, sold, and brought to market, while ensuring our brand and platform are consistently represented within broader DMN campaigns.

This is a hands-on, matrixed leadership role ideal for a builder who can both navigate complexity and deliver results.

What You’ll Do:

• Monetization & Product Strategy - Define and evolve GC’s ad monetization roadmap in close partnership with Product, Data, and Engineering. Guide what we build, why it matters, and how it ladders up to revenue and user experience.
• Native Ad Format Development - Identify ad opportunities embedded in GC’s live content and community behaviors. Evaluate tradeoffs, validate concepts, and champion native formats that add value.
• Go-To-Market Leadership - Lead the development of GC-specific pitch materials and sales narratives in coordination with DMN Sales and Product Marketing. Serve as the primary author of GC’s advertising story.
• Brand & Agency Enablement
  - Join advertiser conversations, evangelize the GC value prop, and partner with DMN Sales to support education and adoption—especially for non-endemic growth areas.
• Cross-Functional Execution - Operate as the primary driver of GC advertising initiatives—aligning teams, managing handoffs, and resolving ambiguity across GC and DMN stakeholders.
• Friction Removal & Escalation - Surface and resolve operational blockers across product and sales workflows. Serve as the go-to partner for account ownership clarity, internal communications, and workflow cohesion.

Who You Are

• 7+ years of experience in digital advertising, monetization, or adtech, with exposure to both product and GTM work streams.
• Proven track record of delivering advertising growth within consumer-facing platforms—ideally streaming, retail media, marketplaces, or social.
• Comfortable working across matrixed orgs, shared ownership, and joint accountability (e.g., media networks, partnerships, alliances).
• Confident communicator and partner to sales, product, and exec stakeholders.
• Highly execution-oriented—moves fast, solves ambiguity, and iterates in real time.
• Skilled at translating technical complexity into clear, sellable value propositions.
• Experience in youth/family/sports content or community platforms preferred.
• Familiarity with the ad needs of non-endemic brands preferred
• Work from our well-furnished, modern office in Manhattan, NY.
• Unlimited vacation policy.
• Technology stipend - $4,000 every 2 years after your start to make sure you have the latest and greatest…