Business Development Lead

The Business Development Lead is the architect of the company’s commercial growth system. The BD Lead owns the infrastructure that makes the entire commercial organization more effective: the pipeline process, the lead generation engine, CRM discipline, the service contract growth program, and the marketing-to-sales handoff. Working closely with the Marketing Manager and directly leading a business development team, the BD Lead ensures that Account Managers across all branches are consistently supplied with qualified opportunities and that the existing book of business is protected and grown.

The Business Development Lead is responsible for overseeing the commercial growth system and ensuring the effectiveness of the commercial organization.

• Pipeline and Lead Generation
• Service Contract and Retention Growth
• Team Leadership and Reporting
• Tasks - The following tasks are required to accomplish the responsibilities above:

• Required:
  
  3+ years of B2B industrial or commercial experience in a sales, sales leadership, or commercial operations role, including direct experience with outbound telemarketing, inside sales, or business development functions.
• Demonstrated experience leading or managing a pipeline generation function: inside sales team, telemarketing operation, or demand generation program.
• Proven ability to design and implement sales processes, CRM workflows, and lead-handoff protocols — not just use them.
• Experience partnering with a field sales team; understands how to enable and support sellers.
• Strong collaboration skills with marketing — able to translate campaigns and content into pipeline activity and measurable outcomes.
• Proficient with CRM platforms at both an administrative and process-design level (Salesforce, Hub Spot, or equivalent).
• Demonstrated track record of meeting or exceeding pipeline generation and revenue growth targets.
• Strong verbal communication skills: able to build rapport quickly, handle objections, and advance conversations toward a defined next step.
• Comfortable with consultative selling approaches and able to articulate value propositions for technical products and services.
• Customer-focused with a professional, service-oriented approach to every interaction.
• Working knowledge of telephone-sales compliance including TCPA and Do-Not-Call (DNC) regulations.
• Excellent organizational, facilitation, and written communication skills.
• High school diploma or GED required.

• Direct experience in industrial equipment distribution, service, or manufacturing is preferred.
• Background that includes both sales and aftermarket/service revenue — understands the value of recurring contract revenue.
• Mechanical or industrial aptitude with an eagerness to learn.
• Associate’s or bachelor’s degree in Business, Marketing, Engineering, Industrial Technology, or equivalent experience.

• Oversee outbound prospecting activity across all branch territories; ensure appointment quality and Account Manager follow-through.
• Oversee warm follow-up, inbound handling, and quote support activity; monitor open pipeline for stalls.
• Maintain a 3× pipeline coverage ratio against quarterly revenue targets across the combined territory.
• Coordinate with the Sales Manager to align BD-generated leads with Account Manager capacity and territory coverage.
• Conduct weekly pipeline reviews covering all active opportunities, handoff status, and next actions.

We are committed to diversity and inclusivity in our hiring practices.