Director, Product Communications

ADP is seeking a Product Communications
Director who will sit within the Global Media Relations & Public Affairs team. The Director will serve as a senior communications partner to product, marketing, sales and business leaders, developing communications strategies that elevate ADP’s market position, generate meaningful media coverage and externally bring the company’s innovation story to life. This is a strategic role, with this person owning and driving the external narrative around ADP’s products, partnerships and innovations, charged with translating business priorities into compelling announcements, media moments and integrated communications strategies that position ADP as a leader in HCM innovation.

The ideal candidate is part strategist, storyteller and media expert who understands how to turn complex products, technology and business developments into clear, compelling narratives that resonate with customers, prospects, partners, employees and media. This person will work closely with Product Marketing and align with the Global Media Relations & Public Affairs team on key priorities, features and activations to support product strategy and elevate ADP’s positioning externally.

This is a hybrid role, based three days on-site in Roseland, NJ.

• Develop and execute external communications strategies for product launches, enhancements and announcements, innovations and business initiatives; leverage Product Marketing roadmap to drive external communications strategies.
• Partner closely with Product, Marketing, Sales, Legal and business leaders to identify the strongest narratives and opportunities.
• Serve as trusted communications advisor to senior product and business leaders.
• Translate complex technology, AI, payroll, HR and workforce concepts into simple, differentiated and compelling stories.
• Lead messaging development, media strategy, executive positioning, launch plans and supporting communications materials.
• Identify opportunities to create news beyond just announcing it.
• Bring strategic discipline and consistency to product communications.
• Work closely with external agency partners to develop strategies, media materials and coverage.

• Lead communications strategy and execution for strategic partnerships, alliances and related announcements.
• Counsel internal stakeholders and external partners on positioning, timing, and media engagement.
• Develop joint press releases, messaging, media strategies, executive quotes, briefing materials and launch plans.
• Identify opportunities to turn partnerships into broader industry stories and thought leadership.

• Build communications plans that extend beyond traditional product announcements to include earned media, executive visibility, thought leadership, social and other channels.
• Connect product and partnership stories to ADP’s broader corporate narrative and business priorities.
• Proactively identify opportunities to increase ADP’s visibility across business, technology, HR, workplace and industry media.
• Elevate ADP’s products and solutions through targeted earned media strategies to increase visibility, relevance and influence across large language models and AI-powered search experiences.
• Monitor news cycles, competitor activity and emerging narratives to identify opportunities and risks.
• Leverage research and studies from ADP Research to elevate narratives with relevant data to drive storytelling.
• Elevate the visibility and reputation of ADP’s products and innovations through a strategic communications strategy and approach.

• Develop strong relationships with business, technology, HR, workplace and industry journalists.
• Proactivel…