TikTok Shop Manager - Hair Care

This is a rare opportunity to build P&G’s first in-house Tik Tok Shop team for P&G Beauty on the hottest and fastest moving platform in commerce.

CINCINNATI GENERAL OFFICES

This is a rare opportunity to build P&G’s first in-house Tik Tok Shop team for P&G Beauty on the hottest and fastest moving platform in commerce.

The Tik Tok Shop Manager is accountable for driving sales growth, profitability, and talkability of P&G Beauty brands on Tik Tok Shop. This role delivers end‑to‑end growth by integrating brand strategy, content, assortment, creator/affiliate performance, consumer insights, fulfillment, and digital/data capabilities into a cohesive operating model. Success is defined by building a scalable, profitable, and talk‑able Tik Tok Shop growth engine that delivers sustained impact for our brands.

In this role, you will:

• Lead and partner with a multi-disciplinary team (including Communications, IT, Media, Design, Finance, Product Supply) to develop strategies to grow sales on and off the Tik Tok Shop platform.
• Manage all communication with Brand leaders in the category, aligning the assortment based on brand strategies and collaborating to improve brand performance on the Tik Tok Shop platform.
• Be a growth-focused business leader for Tik Tok Shop in P&G Beauty.
• Foster a culture of data-based decision making – analyzing complex data sets to identify channel and consumer insights for brand growth.
• Test and scale new affiliate engagement, content, and conversion tactics on Tik Tok Shop

• Performance Marketing
• Sales and Direct Selling
• Brand Strategy
• Affiliate/Influencer Marketing
• Cross-Functional Team Leadership and Influence
• Data‑Driven Decision Making and Analytics

• 1-2 years or more in DTC, marketplace, KOL/affiliate or e-commerce growth roles
• Track record of forward-thinking, strategic, and courageous leadership skills.
• Demonstrated strengths in strategic and analytical thinking and a passion for problem‑solving.
• An exceptional ability to drive innovation and brand growth.
• Superior communication skills that will enable you to influence key decision makers internally and externally to P&G.
• Demonstrated passion for leveraging new digital, data, and AI capabilities to drive business growth and transform our ways of working.

At P&G, we believe that diverse experiences help build strong leaders. Mobility is a key component of many management careers, providing opportunities to grow through different assignments, locations, and business challenges. Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise.

Starting Pay/Salary Range: $85,000 – $122,200

Immigration Sponsorship is not available for this role.

Procter & Gamble participates in E-Verify.

Qualified individuals will not be disadvantaged based on being unemployed.

P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Full time

R

Entry Level

$85,000.00 - $ / year