Marketing Executive

About the role

Almost everyone who books with us arrives from a search. That makes marketing here unusually measurable and unusually large in scope: we publish location and service pages across all 50 states, and small improvements compound across a very big surface.

This role suits someone who wants to work on demand generation with real data behind it, rather than producing content nobody reads.

• Own content across service and location pages — planning it, writing or briefing it, and measuring what it does

• Work with search data to decide where to invest, and be honest about what is not working

• Improve how pages convert, not just how many people land on them

• Run campaigns across the channels that suit a considered, occasion-driven purchase

• Report on performance in terms of enquiries and bookings, not vanity metrics

• Work closely with sales so marketing reflects the operators and cities we can genuinely serve

• Experience in digital marketing, content or SEO, ideally somewhere performance was measured properly

• Comfortable with analytics and search data, and able to draw a defensible conclusion from them

• Strong writer who can brief and edit others

• Understands that a page has to be useful before it can rank

• Based in or able to work from our Roseville, California office

• Experience with programmatic or location-based content at scale

• Working knowledge of Google Search Console, GA4 and a rank-tracking tool

• Paid search or paid social experience

• Background in travel, events, weddings or hospitality