VP Strategic Business Development

The Vice President (VP) of Strategic Business Development is a senior-level sales leader responsible for driving new customer acquisition, accelerating revenue growth, and expanding market share in new and existing market segments and verticals. This role serves as a liaison between Medlytix and prospective healthcare clients, including C-suite executives and key decision makers. The VP will identify, engage, and close new business opportunities while fostering long‑term client relationships that support ongoing expansion and client satisfaction.

• New Business Development & Revenue Growth
• Consistently meet or exceed quarterly and annual sales targets in alignment with company objectives.
• Identify, qualify, and close new opportunities through strategic outreach and engagement.
• Develop and execute specific sales plans to increase market penetration.
• Prospecting & Lead Generation
• Leverage multiple channels including Linked In, industry events, conferences (State and National), networking, referrals, and cold outreach to generate high-quality leads.
• Schedule and conduct introductory and discovery meetings with VP and C-level executives to present Medlytix solutions and gather intelligence on customer needs.
• Sales Process Management
• Maintain timely, accurate, and detailed sales pipeline and activity in the company's CRM, including lead status, opportunity progression, call notes, and relevant details.
• Provide regular pipeline forecasts and status updates for executive leadership.
• Collaborate with internal stakeholders (Client Services, Implementation, and Operations) to ensure seamless handoff and onboarding of new clients.
• Relationship Management
• Cultivate long‑term executive-level relationships with clients to promote loyalty, retention, and growth.
• Identify cross‑sell and upsell opportunities within existing accounts and networks.
• Contracting & Onboarding Support
• Oversee and ensure timely completion of contracts and documentation to initiate services.
• Partner with Implementation and Client Services teams to ensure successful onboarding experience and continued satisfaction.
• Market Intelligence & Reporting
• Monitor competitor activity and industry trends to inform strategy and maintain a competitive edge.
• Provide insights and recommendations to marketing and leadership teams to enhance product messaging and market positioning.
• Contribute to the creation and refinement of marketing and sales collateral as needed.
• Internal Collaboration
• Participate in weekly sales calls, monthly business reviews, and strategic planning sessions.
• Collaborate with sales leadership to continuously improve sales processes, performance, and customer engagement strategies.

• Bachelor's Degree required; MBA or related advanced degree preferred.
• Minimum of 5 years of sales experience in healthcare revenue cycle management (RCM), with a proven track record.
• Deep understanding of financial operations and decision‑making processes.
• Experience using CRM platforms (Salesforce or similar) to manage pipeline and reporting.
• Exceptional interpersonal, communication, and executive presentation skills.
• Demonstrated ability to manage complex sales cycles and negotiate high‑value contracts.
• High level of business acumen, strategic thinking, and analytical ability.
• Self-starter with the ability to work independently and collaboratively in a fast‑paced environment..