Community Marketing Representative II- Reside in North Georgia

Job Summary:

The Community Marketing Representative II is responsible to support the enrollment and retention strategy in collaboration with management to ensure all membership goals are successfully achieved.

Essential Functions:

• Utilize an educational approach to community organizations to promote any available lines of business in assigned regions
• Serve as a subject matter expert on all lines of business available in the assigned territory
• Contribute and support the development of educational and enrollment opportunities with community and government agencies, community housing, providers and health systems, community business associations, targeted industries and faith-based organizations
• Assist in various types of community outreach strategies and programs with guidance to internal departments and staff while adhering to all applicable state and federal regulatory requirements
• Collaborate cross functionally in the development of specific strategies for enhanced engagement including collaboration with other internal teams.
• Conduct presentations, marketing activities and other informational events in accordance with current approved marketing guidelines and State/Federal regulations
• Deliver educational staff presentations to targeted industries, community organizations and government agencies
• Strictly adhere to all State and Federal Marketing regulations
• Complete all required training to successfully satisfy all State and Federal requirements
• Observe and report current market information on benefits, services, trends, changes, strategies/tactics, new products, etc.
• Maintain professional and technical knowledge by attending educational workshops; training, reviewing professional publications; participating in industry Continuing Education Courses
• Cross trained in all lines of Care Source products and benefits
• Provide proactive, high-level relationship management and support with key agencies in order to grow and retain membership.
• Work within guidelines of sponsorship and promotional items budgets.
• Keep management informed by documenting detailed sales activity and records of all agency/organization contacts in the Customer Relationship Management tool (“CRM”) and weekly reports
• Drive new membership acquisition by managing lead generation and direct marketing outreach during AEP (Annual Enrollment Period)
• Effectively coordinate community activities with other internal teams to ensure achievement of desired results
• Work within a territory plan to achieve desired membership and retention goals
• When necessary, participate in the negotiation, development, and staff coordination of Community/Agency/Provider events
• Regular travel to conduct to community-based organizations as needed to ensure effective administration of the program
• Perform any other job duties as requested

Education and Experience:

• Associate degree in Marketing, Communications, Business Administration or related field, or equivalent years of relevant work experience is required
• Minimum of two (2) years of experience in Sales, Marketing or Account Management or Community Outreach and/or Social Delivery is required
• Medicare, Medicaid and/or Commercial Health Insurance experience is required

Competencies, Knowledge and

Skills:

• Proficient in Microsoft Suite, to include Word, PowerPoint, and Excel
• Excellent computer skills and ability to effectively use CRM system
• Knowledge of managed care principles, marketing guidelines and market dynamics
• Maintain marketing regulatory knowledge for compliance to State and Federal regulatory insurance guidelines and requirements
• Proven self-starter: able to work independently and within a team environment to achieve sales goals
• Strong problem‑solving skills with attention to detail & excellent follow‑up
• Excellent written…