Sales Manager, DIY Home Energy Storage – Benelux

We are looking for an experienced  Sales Manager  to drive the growth of our DIY Home Energy Storage business across the Benelux region, covering the Netherlands, Belgium, and Luxembourg.
The role focuses on expanding sales of plug-and-play residential solar and energy storage solutions that can be installed directly by end users. You will develop distribution channels, build strategic partnerships, and support the commercial growth of the Anker SOLIX Solarbank product portfolio.

Key Responsibilities
Develop and execute the regional sales strategy for DIY home energy storage products across the Benelux market
Identify, onboard, and manage distributors, retailers, e-commerce partners, installers, and other strategic accounts
Build and maintain a strong sales pipeline and deliver regional revenue and margin targets
Drive market expansion for Anker SOLIX Solarbank products and related expansion batteries
Lead commercial negotiations, pricing discussions, promotions, and partnership agreements
Coordinate product launches, seasonal campaigns, and channel-specific promotional activities
Work closely with Marketing, Product Management, Supply Chain, Operations, and Customer Service teams
Monitor orders, inventory levels, sales forecasts, and product availability
Collect customer feedback, market trends, competitor information, and regulatory insights
Provide regular sales forecasts, business reviews, and market development reports
Support partner onboarding, product presentations, training sessions, and industry events
Ensure long-term customer satisfaction and sustainable partner development
Requirements
Professional experience in sales, business development, key account management, or channel management
Experience in residential energy storage, balcony solar systems, photovoltaic products, batteries, inverters, consumer electronics, or related technical products is strongly preferred
Good understanding of the Benelux retail, distribution, e-commerce, or renewable energy market
Existing relationships with distributors, retailers, solar companies, installers, or energy-sector partners are an advantage
Strong commercial awareness and proven negotiation skills
Ability to independently develop and manage regional sales channels
Strong analytical, forecasting, and problem-solving capabilities
Excellent communication and stakeholder-management skills
Dutch language skills are strongly preferred;
French or German skills are an advantage
Willingness to travel regularly across the Benelux region
Independent, structured, proactive, and results-oriented working style

What We Offer
The opportunity to develop a fast-growing DIY energy storage business in a key European market
A high level of ownership and responsibility for regional business growth
Collaboration with international Sales, Product, Marketing, Supply Chain, and Service teams
Exposure to innovative solar and residential energy storage technologies
A dynamic and international working environment
Professional development opportunities within the renewable energy sector

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