Sr. Manager Sales Distributors

General Summary The Senior Manager Sales Distributors is responsible for driving KEEN’s commercial growth across Europe, the Middle East, Africa, and emerging markets, with a primary focus on strengthening, scaling, and optimizing the distributor network. This role develops and executes regional business plans, expands market presence, builds distributor partnerships, and supports strong financial and operational performance across key strategic accounts.

General Summary The Senior Manager Sales Distributors is responsible for driving KEEN’s commercial growth across Europe, the Middle East, Africa, and emerging markets, with a primary focus on strengthening, scaling, and optimizing the distributor network. This role develops and executes regional business plans, expands market presence, builds distributor partnerships, and supports strong financial and operational performance across key strategic accounts. The Senior Manager manages day-to-day commercial execution within distributor markets, identifying opportunities for profitable growth while protecting and elevating KEEN’s brand positioning.

This role partners closely with Product, Marketing, Finance, Operations, and Supply Chain to align priorities and execute regional initiatives effectively.

Key Responsibilities

Contribute to the development of and execute KEEN’s EMEA distributor and market expansion strategy in alignment with global brand and commercial objectives.

Serve as the primary commercial contact and relationship manager for KEEN’s EMEA distributor network.

Strengthen and grow the distributor ecosystem through strategic partner identification, onboarding, capability development, and performance management.

Drive distributor performance through structured business reviews, KPI management, and collaborative growth plans.

Identify and activate new business opportunities in underpenetrated and high-growth EMEA markets.

Partner with distributors to improve market execution across sales, merchandising, marketing activation, digital commerce, and retail expansion.

Coordinate and execute market-entry and launch plans for new territories, channels, and product categories.

Manage performance against P&L targets and deliver sustainable, profitable growth across the EMEA distributor business.

Support the development and execution of pricing, channel, and commercial strategies that protect brand equity while maximizing revenue and margin performance.

Partner cross-functionally with Product, Marketing, Finance, Operations, and Supply Chain teams to ensure strong regional execution and alignment.

Monitor market trends, consumer insights, and competitive dynamics to identify risks, opportunities, and strategic priorities.

Support forecasting, budgeting, inventory planning, and financial performance management in partnership with Finance and Operations.

Manage, mentor, and develop a high-performing regional team across multiple markets and time zones.

Champion KEEN’s values of inclusion, sustainability, and adventure while fostering a culture of accountability, collaboration, and entrepreneurial initiative.

Partner with internal stakeholders and distributor partners to plan and execute major regional business events, including Distributor Summits, EMEA Stand Meetings, and other strategic partner engagements.

Qualifications

Bachelor's degree in business, International Business, Marketing, Finance, or a related field required

Master's Degree or advanced degree preferred

8-10 years of experience in progressive international commercial, distributor management, or business development experience, including leadership responsibility across EMEA markets

Proven track record managing multi-country projects, partnerships, or expansion initiatives.

Deep understanding of global markets, trade regulations, tariffs, and international business practices.

Strong knowledge of sales strategy, business development processes, and partner ecosystem management.

Financial acumen for evaluating business cases, ROI, and P&L impact of international deals.

Strategic thinking and long-term planning.

Negotiation and influencing across cultures and organizational levels.

Leadership and team…