Brand & Content Specialist

• Job Category Marketing
• Employee Type FT Non-Exempt

RYSE Management is a values-driven multifamily management company focused on building thriving communities through Relationships, Yield, Stewardship, and Elevation . We partner closely with ownership groups to deliver strong financial performance while maintaining a people-first approach to leadership, service, and transparency .

Drive the visibility, digital presence, and creative storytelling of the RYSE Management brand across short-form video, social media, property marketing, and external communications . Reporting to the Marketing Manager, serve as the primary on-camera personality and visual content creator, producing engaging, trend-focused content for Tik Tok, Instagram Reels, Facebook, and emerging digital channels . Develop creative concepts, video scripts, and digital campaigns that align with RYSE’s voice, marketing goals, and property lease-up strategies .

Travel locally to communities, property visits, company events, and milestones to capture high-quality photo and video content . Film, edit, and publish engaging content that highlights property features, resident experiences, company achievements, and team culture . Actively manage and grow online brand communities by engaging with social media followers, monitoring trends, analyzing content performance metrics, and optimizing future campaigns for maximum reach and audience growth .

Collaborate closely with the Marketing Manager to support integrated promotional campaigns, brand asset management, and merchandise design . Ensure strict adherence to RYSE brand standards across all media, collateral, and event touchpoints . Provide creative and logistical marketing support for corporate events, property grand openings, marketing initiatives, and departmental projects as needed .

Proven experience or strong background in digital marketing, social media management, content creation, or brand storytelling .

High comfort level appearing on camera, conducting interviews, and acting as a primary public brand ambassador for RYSE Management .

Strong proficiency in short-form video creation and video editing software (e.g., Cap Cut, Canva, Adobe Express, Premiere, Tik Tok, Instagram) .

Deep understanding of digital culture, social algorithms, trending audio, and content best practices .

Excellent written and verbal communication skills with a flair for copywriting, caption writing, and creative storytelling .

Strong organizational and project management skills with the ability to manage content calendars and multiple deadlines .

Proficiency in Microsoft 365 applications and marketing scheduling/analytics tools .

Background in marketing, social media, media production, hospitality, multifamily property management, or a related field preferred .

Ability to lift and move light video/photography equipment, marketing collateral, and event displays (up to 25 lbs) as needed .

Ability to travel within the assigned region for property visits, content shoots, and events up to 30% of the time .

Join RYSE Management - where we believe in elevating experiences, creating thriving communities, and empowering growth through our core values of Relationships, Yield, Stewardship, and Elevation .

Together, we build more than properties - we build people, purpose, and places that thrive .