Chief Evangelist, Sports Academy - $400,000​/year USD

• Pursuing vanity metrics like content output volume, impression counts, or superficial engagement data

Your role is not to refine social posts, optimize for likes, or maintain editorial calendars. Your role is to inspire conviction in families. Texas Sports Academy is constructing a $25k+/year AI-powered sports-education experience for students seeking rigorous academics alongside elite athletic development. The narrative remains unfinished. That is by design.

This position requires someone capable of commanding a stage, performing on camera, engaging parents, athletes, coaches, press, and community leaders—and delivering a singular message with clarity: this represents a fundamentally new school category. You will transform student results, athlete testimonials, and executive vision into a unified story that every member of the organization can deliver with precision and conviction. You will then construct the system that validates it through profiles, video content, editorial pieces, data-driven narratives, earned press, and live events.

The trajectory is ambitious. Initially, you will create from nothing: positioning, evidence, voice, content assets, media relations, and credibility. As brand momentum builds, you will guide the creative function and define how TSA presents itself publicly.

• Develop the core narrative framework and tailored messaging for families, athletes, coaches, media professionals, and policy influencers
• Create evidence-backed profiles of students and athletes, outcome-focused data stories, video assets, and editorial content
• Secure earned media placements, cultivate thought leadership positioning, and lead communications during critical moments
• Serve as TSA's public representative on camera, on stage, at public events, on podcasts, and with journalists
• Establish creative excellence standards and ensure organizational messaging remains unified, clear, and credible

• Executing paid digital advertising, media buying, outbound lead generation, or performance marketing initiatives
• Operating enrollment backend systems, CRM platforms, or admissions process workflows
• Pursuing vanity metrics like content output volume, impression counts, or superficial engagement data
• Relying on presentations, committee approvals, or internal brand governance instead of serving as the outward-facing voice
• Leading curriculum development, academic strategy, fundraising efforts, or investor relations as primary responsibilities

Generate a sustained pipeline of families who comprehend and trust TSA's premium AI-powered sports-education model prior to entering the enrollment process.

• 7+ years of experience in persuasive public-facing roles
• Experience owning the narrative and public voice of a startup, mission-driven organization, media platform, or comparable public-facing brand
• Demonstrated on-camera and on-stage presence as a speaker, host, founder, journalist, creator, or public representative
• Capability to construct brand narrative architecture and audience messaging from the ground up
• Advanced proficiency in audience code-switching across families, athletes, coaches, media, and public stakeholders
• Practical ability to leverage AI-enabled content production tools to produce or oversee high-quality content
• Genuine passion for sports and student athletics
• Austin-based or willing to relocate to Austin, TX for on-site work
• Authorized to work in the U.S.

• Background in editorial, journalism, broadcast media, communications, strategic sales, or creator-led brand building
• Experience converting outcome data into compelling narratives for premium families or high-consideration buyers
• Proven ability to secure media coverage without dependence on paid demand generation
• Experience pushing back on senior leaders while safeguarding message quality and brand trust

Traditional schools force student-athletes to choose between excelling in academics or committing to their sport. Texas Sports Academy eliminates that…