Director of Business Development

WE'RE NOT LOOKING FOR SOMEONE TO MANAGE SALES.

We're looking for someone to create them.

Hotel Royal Oak is looking for a
Director of Business Development who knows how to hunt, build relationships, open doors and close business.

We're an independent boutique hotel in the heart of Royal Oak, Michigan, and we're entering our next stage of growth.

We have the rooms.

We have the location.

We have the bars.

We have the event spaces.

We have the systems.

We have the personality.

Now we need the salesperson who can turn all of it into revenue.

If you're looking for a corporate hotel sales position where you inherit a list of accounts, answer RFPs and maintain the status quo, this probably isn't your job.

If you're the person who sees a new company opening, a wedding venue, corporate office, production crew, sports tournament, event planner or major event coming to town and immediately thinks:

"How do I get that business?"

Keep reading.

Your mission is to generate
new annual business for Hotel Royal Oak.

And we're willing to pay you well when you do it.

You'll have the freedom and responsibility to build a proactive sales operation focused on:

• Corporate negotiated accounts
• Corporate transient travel
• Group room blocks
• Wedding blocks
• Meetings
• Extended stays
• Project and crew business
• Sports groups
• Entertainment and production
• Private events
• Corporate gatherings
• Venue rentals
• Social events
• Food & beverage events
• Strategic local partnerships

This is a
revenue-producing position.

Your success won't be measured by how many emails you send or meetings you attend.

It will be measured by the business you create.

Identify companies, organizations, planners and decision-makers who aren't currently doing business with us.

Build prospect lists.

Make calls.

Send the email.

Make the introduction.

Walk into the business.

Attend the event.

Ask for the meeting.

Get Hotel Royal Oak into conversations we aren't currently part of.

Develop relationships with:

• Corporate travel managers
• Executive assistants
• HR departments
• Office managers
• Event planners
• Wedding planners and venues
• Relocation companies
• Production companies
• Sports organizations
• Universities
• Hospitals and healthcare organizations
• Automotive companies and suppliers
• Local businesses
• Chambers and business organizations
• Entertainment venues
• Travel planners
• Community organizations

Become someone people in Metro Detroit
think of when they need rooms or a place to gather.

Conduct property tours.

Build proposals.

Respond to RFPs.

Negotiate rates.

Create packages.

Follow up.

Ask for the business.

Close the deal.

Then find the next one.

You'll have a modern hospitality sales and distribution technology stack to work with.

Our systems include:

Sales pipeline, group sales, proposals, contracts and event management.

Our property management ecosystem and hotel operating platform.

GDS connectivity, corporate travel opportunities and hotel representation.

RFPs, group opportunities and meetings/business travel exposure.

You'll be expected to
use these systems, not simply have access to them.

Maintain the pipeline.

Track activity.

Respond quickly.

Keep account information clean.

Manage opportunities through the sales funnel.

Know what's closing, what's stalled and what you're going after next.

Someone waiting for leads.

Someone who considers answering an RFP a proactive sales strategy.

Someone who spends the entire week behind a desk.

Someone who needs the GM to continually ask, "Did you follow up with them?"

Someone who maintains accounts but doesn't create them.

Someone who can talk about sales activity for 30 minutes without talking about
revenue.

You might be our person if:

• You've sold hotels, hospitality, events, venues or a closely related product
• You know how to prospect
• You're comfortable cold calling
• You're even more comfortable walking into a business and introducing yourself
• You understand corporate negotiated rates
• You understand group business
• You know how to respond to and convert RFPs
• You can conduct a great property tour
• You're comfortable negotiating
• You're relentless about…