Associate Marketing Planning Manager, Deposits

Responsibilities

• Serve as a strategic consultant and primary Marketing contact to the Consumer Deposit Products and Payments (CDPP) business
• Build relationships with business leaders by translating business, client, and product strategies into marketing strategies and plans
• Collaborate and negotiate with internal and external marketing partners to develop marketing plans, programs, and tactics
• Participate in agile pod activities, including sprint reviews and quarterly PI planning sessions
• Review and analyze campaign results to inform future strategies and forecasts
• Craft compelling, insights-based presentations for senior leaders
• Accountable for campaign oversight and project management for multiple products or segments
• Implement process, product, and service improvements that impact business strategy and planning
• Ensure that the TD brand is protected and delivered in the customer experience

• Undergraduate degree or relevant professional certifications, designations, or equivalent required
• 5+ years relevant experience
• Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment, standards and regulations
• Ability to manage a budget and work within the constraints of that budget
• Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
• Ability to exercise sound judgement in making decisions
• Ability to communicate effectively in both oral and written form
• Ability to work collaboratively and build relationships
• Skill in using analytical software tools, data analysis methods and reporting techniques
• Skill in using computer applications including MS Office
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Ability to work successfully as a member of a team and independently
• Ability to handle confidential information with discretion.