Business Development Representative

HRtoGO is more than just a service provider, we are a trusted partner to small-to medium-sized businesses across California and beyond. For over 30 years, we have been delivering strategic human resource and compliance support to our clients, helping them focus on their core business objectives while ensuring a productive and compliant workplace. Our reputation is built upon a foundation of excellence, commitment, and a deep understanding of the challenges that businesses face.

At HRtoGO, we believe our greatest assets are our employees and that is why we have cultivated a workplace that is not only fun and dynamic but also committed to professional development and an opportunity for success. The success of our employees directly translates to the success of our clients, and we are committed to investing in our employees with training, resources, and opportunities to excel.

HRtoGO is expanding our go-to-market motion as part of our 2026 growth plan. Historically, our growth has been driven by referrals, relationships, and inbound demand. We are now adding a dedicated outbound function to proactively reach ideal employers and support targeted sales and marketing campaigns.

We are seeking a Business Development Representative (BDR) to help create qualified pipeline through consultative outreach to small and mid-sized businesses. This role is focused on opening doors, starting meaningful conversations with decision-makers, and setting up high-quality meetings for our sales team. This is not a closing role. Success is measured by quality pipeline creation, not volume alone.

• Proactively identify and engage prospective employers that align with HRtoGO’s ICP
• Execute outbound outreach via phone, email, and social media to support sales with the intent to qualify key ICP organizations
• Create awareness of, generate interest in, and nurture organizations in key market segments
• Qualify prospects through consultative conversations to uncover HR, compliance, payroll, or compliance needs
• Schedule qualified discovery meetings with business owners and decision-makers for the sales team
• Maintain accurate activity, notes, interactions, and outcomes in CRM
• Partner closely with sales and marketing to refine messaging, targeting, and campaign effectiveness
• Share feedback with sales and management on common pain points, objections, and industry trends from conversations with prospects
  
  Build early relationships with prospects to establish trust and position HRtoGO as a credible HR partner

• Consistently booking qualified meetings with ICP-fit organizations
• Nurturing outbound conversations into sales opportunities
• Supporting outbound campaigns with measurable pipeline contribution
• Maintaining high-quality handoffs to sales with clear context and discovery notes
• Demonstrating improvement in messaging effectiveness and targeting over time

• 1–4 years of B2B sales, business development, payroll, PEO, benefits, or professional services experience
• Comfort with outbound prospecting and initiating conversations with business owners
• Consultative mindset, great listener, curious, ask good questions, and position value
• Organized and disciplined in managing outreach and follow-up
• Coachable, Initiative taking, and accountable
• A competitive, and continuous improvement mindset
• Experience in HR outsourcing, PEO, payroll, benefits, or workforce services is a strong plus

• Solid foundation in HR, payroll, benefits, and compliance services
• Consultative, relationship-driven approach to serving employers
• Opportunity to help build the outbound motion from the ground up
• Clear growth path as the Sales and GTM organization scales
• Direct exposure to leadership and strategic GTM initiatives

• Prior experience in PEO, HR consulting, payroll or benefits
• Familiarity with CRM systems (Hub Spot, Pipedrive, Salesforce, etc.)
• Experience supporting outbound campaigns or vertical-specific prospecting
• Experience selling to SMB businesses
• Demonstrate keen interest in improving your craft by using AI tools