Growth Marketing Manager

About The California Academy Of Sciences

The California Academy of Sciences is a globally renowned scientific and cultural institution located in the heart of San Francisco’s Golden Gate Park. Home to a world-class planetarium, aquarium, research center, and natural history museum—all under one living roof—our mission is to regenerate the natural world through science, learning, and collaboration.

Our extensive collections span plants, animals, fossils, and cultural artifacts from across the globe and throughout history. We are a diverse team of leading biodiversity scientists, educators, storytellers, designers, and communicators who work collaboratively to advance knowledge and inspire action through science and storytelling.

When you join the California Academy of Sciences, you become part of a mission-driven community that values curiosity, collaboration, and innovation. Whether you're working behind the scenes in research or engaging the public on the museum floor, your work will help connect people to the natural world and empower them to protect it.

The Growth Marketing Manager leads the growth and engagement of membership and revenue-generating programs at the California Academy of Sciences, including attendance, sleepovers, and other public experiences. Reporting to the Associate Director of Brand Marketing, this role supervises the Night Life Marketing Specialist and is responsible for executing integrated marketing campaigns that drive customer acquisition, deepen engagement, and increase retention across a diverse portfolio of offerings.

The ideal candidate brings experience in subscription or membership marketing, thrives in a fast-paced, multi-program environment, and uses data to continuously optimize performance.

Join a team dedicated to the Academy’s mission, vision and values! Currently, the Academy has a new strategic plan including three initiatives – Hope for Reefs, Thriving California, and Islands 2030 – that leverage biodiversity science, environmental learning, and collaborative engagement to regenerate fragile ecosystems around the world. Learn more at https://(Use the "Apply for this Job" box below)..

We hope you are inspired by what we do and are excited to contribute to our mission. The mission of the California Academy of Sciences is to regenerate the natural world through science, learning, and collaboration. The Academy is looking for candidates who do great work, and we know they may come from a number of different backgrounds and experiences. We encourage you to apply even if you do not believe you meet every qualification for the position.

This position is based in San Francisco, California. The specific onsite/hybrid schedule for this position is listed below.

• Execute multi-channel campaigns to drive ticket sales, program participation, and membership acquisition (paid and organic channels)
• Support go-to-market strategies for seasonal programming, exhibitions, and special events
• Collaborate with internal teams to optimize conversion paths across the website and ticketing platform
• Track and report on acquisition metrics, including conversion rates, campaign ROI, and cost per acquisition

• Develop and execute lifecycle campaigns to drive membership acquisition, onboarding, engagement, and renewal
• Segment audiences (members, lapsed members, program attendees, families, young professionals) to deliver targeted messaging
• Support renewal strategies, including reminder campaigns, win-back efforts, and loyalty initiatives
• Identify opportunities to increase lifetime value through cross-promotion of programs and experiences