Marketing & Communications Coordinator

We are seeking an experienced Digital Marketing Coordinator with responsibilities across digital marketing operations. Your duties will include creating and launching B2B digital marketing content and campaigns developed in Pardot, Salesforce and Word Press. Our ideal candidate has 3-5 years of experience in digital, email and website marketing, along with technical Word Press skills.

Reporting to and coordinating with the Sr. Director of Sales and Marketing, responsibilities include but may not be limited to:

· Planning, developing and executing digital marketing campaigns including individual emails and drip campaigns.

· Configuring and implementing targeted campaigns utilizing Pardot marketing automation platform and creating targeted email lists.

· Manage and maintain website updates and content through Word Press CMS, which may require basic technical prowess.

· Writing benefit-based copy for email, blog and other marketing projects.

· List management including advanced list segmentation in Salesforce.

· Scheduling and maintaining content calendar outlining department projects and coordinating approvals with other department heads.

· Managing subscriber opt-outs, blocked emails and bounced email lists. Contribute to a positive team culture with trust, inclusion, positive communication, and respect.

Experience

• 3-5 years’ experience in digital marketing
• Excellent copy writing, project management, and analytical skills
• Highly efficient in task management and likes structuring operational workflow
• Email marketing experience using a SaaS platform
• Ability to work in a fast-paced, agile environment
• Technically savvy, knows basic HTML or has created websites
• Design savvy, has created web banners, ads or social media imagery
• Salesforce experience is a plus
• Experience with public sector audiences, event marketing, or membership marketing is a plus