Digital Marketing Director

Overview

Do you desire professional and personal fulfillment in your career? Do you want to be part of an organization that is interested in your professional growth? Do you want to work for a company that is dedicated to both quality patient care with a positive workplace and family atmosphere? Look no more!

Welcome to Image Specialty Partners! We are looking for a responsible, creative, organized and collaborative Digital Marketing Director to join our team. If you are a motivated self-starter and have a strong work ethic and solid digital media experience, we would like to hear from you.

At Image Specialty Partners, we have modern, state-of-the-art dental practices anyone would be proud to be affiliated with. We recognize that our team members are part of the Image Specialty Partners family where we provide outstanding professional, financial, and personal growth for your career. Our practices provide excellent patient care and our team members are appreciated and respected as professional colleagues.

We are seeking a Digital Marketing Director to help elevate and strengthen the organization’s online presence and digital marketing. Reporting to the VP of Marketing, the Digital Marketing Director will manage the company’s digital advertising, update and enhance the organization’s websites, digital listings and help develop effective digital strategies to drive the business.

Advertising & Marketing Campaigns:

• Execute high-performing PPC ad campaigns across FB, IG, Google, Tik Tok and other media channels. Ensure ads are set-up properly with appropriate targeting, geotargeting, ad copy, key words, timing, and creative.
• Execute A/B tests and provide insights and recommendations to refine ads and conversion. Tests may include but not limited to creative, positioning, offer, channel side by side, geography, daypart, etc.
• Use company tools such as marketing automation and email marketing system, website CMS platforms, and analytics tools to execute and monitor campaigns.
• Analyze campaign and platform performance, make strategic recommendations, and take action to improve lead generation and conversion.
• Provide monthly, quarterly and annual ad performance update report for each media campaign and location.
• Collaborate with agencies and internal team to provide campaign data, insights and strategic recommendations based on KPI goals, media strategy and desired results. Ensure KPIs from digital advertising, website, and social media are pulled into master KPI dashboard.
• Lead digital property access and integration for new ISP practices.
• Monitor and collaborate with SEO partners to ensure sync of key words with ads.
• Perform ongoing quality checks on ads, landing pages and programming dashboards.
• Keep Google Bus Profiles and Yelp profiles updated and optimized and ensure social media team is posting to accounts regularly.
• Ensure all digital ad and social accounts are set up properly and linked to the mast ISP account dashboard.
• Ensure digital ad landing pages and website chatbots are always working properly and leads flow through to CRM system.
• Stay up-to-date on the latest trends in digital advertising, search engine optimization/changes, media channel algorithm changes, new social media channels, and trends.
• Support monthly meetings to review and reconcile campaign actuals vs plan and other key metrics.
• Execute patient promotion tactics through CRM system including experiential, text, email, chatbots, social, etc.
• Cross functional collaboration in ensuring lead manager, call centers, operations, and offices are aware of campaigns and executed their respective deliverables for campaigns.
• Long-term the position has the potential to grow and have direct reports to help manage our growing media portfolio.
• Position might involve travel to offices.

• Ensure that ISP Digital Blue Print and Governance are enforced across digital platforms and properties and apply to brand acquisitions.
• Troubleshoot technical issues such as website errors, xml feeds, digital asset formatting, system access issues.
• Make website updates and maintain website CMS.
• Ensure all marketing content aligns with…