Web and Operations Manager

About the Position

We are seeking a Web Experience and Operations Manager to serve as the end-to-end owner of Energy Exemplar's website as a critical marketing and business channel. This role is responsible for ensuring the website is optimized to support business goals, including demand generation, brand positioning, and user experience.

The ideal candidate will proactively identify opportunities for improvement, prioritize and manage web initiatives, and make strategic recommendations based on performance data, evolving search trends (including AI-driven search), and company priorities.

This role partners cross‑functionally with Marketing, Product, Sales, HR, and executive stakeholders to ensure the website reflects company strategy and delivers measurable impact.

• Operate as a self‑directed owner of the website, proactively identifying opportunities and driving improvements with minimal oversight.
• Own the website roadmap, aligning priorities with business goals and strategy.
• Continuously evaluate website performance, structure, and user experience to identify issues and opportunities for improvement.
• Make data‑driven recommendations to improve conversion, engagement, and user journeys.
• Own search intelligence, including keyword and prompt research across traditional and AI‑driven search (SEO, AEO, GEO), translating insights into actionable recommendations that guide content development.
• Establish and maintain templates, frameworks, and best practices to enable content teams to create search‑optimized, high‑performing content.

• Own search performance as a core business outcome, driving improvements in visibility, traffic quality, and conversion from both traditional and AI‑driven search channels.
• Track and analyze website performance metrics to inform optimization decisions.
• Monitor and improve website visibility across both traditional search results and AI‑generated answers, including platforms such as ChatGPT, Claude, Perplexity, and Google AI Overviews.
• Implement technical SEO best practices, including site architecture.

• Monitor and troubleshoot website functionality and performance.
• Ensure reliability, security, and performance of the website, coordinating with internal teams and external vendors as needed.
• Oversee website hosting, domain management, and infrastructure considerations, ensuring alignment with business needs and best practices.
• Maintain website health, including software, plugin, and theme updates, backups, and data integrity.
• Proactively identify and resolve errors, broken experiences, and performance issues.
• Oversee CMS management (e.g., Hub Spot), including governance, page creation, and updates.
• Implement and maintain structured data (schema markup) to improve search visibility and support inclusion in AI‑generated results.
• Establish and enforce website governance standards, ensuring consistency, quality, and alignment across all updates.

• Own UX decisions for the website, identifying and resolving usability issues.
• Evaluate and improve user journeys, page structure, and site navigation to support conversion and engagement goals.
• Ensure fast loading times and a smooth user experience.
• Ensure the website meets accessibility standards (WCAG), proactively identifying and remediating gaps.
• Partner with designers or developers on larger UX initiatives when needed, while being capable of executing smaller improvements independently.

• Manage the website backlog and prioritize initiatives based on business impact.
• Define project scopes, timelines, and success metrics.
• Coordinate cross‑functional stakeholders and ensure timely execution.
• Lead major web initiatives (e.g., redesigns, structural updates, migrations).
• Balance competing requests and push back when needed based on priorities.
• Own delivery of web initiatives end‑to‑end, ensuring timelines, quality, and business outcomes are met.

• Serve as the primary point of contact for all website‑related initiatives.
• Interface with stakeholders across Marketing,…