Vice President Marketing

What you will do:

Revenue & Demand Generation

• Own the demand generation strategy across paid and organic channels
• Drive measurable pipeline growth and revenue through paid search, SEO, content, and performance marketing
• Partner closely with Sales to align campaigns with revenue targets and pipeline goals

Paid Media & Performance Marketing

• Oversee paid search and paid social strategy, and optimization
• Establish and report on KPIs including CPC, CPA, ROAS, conversion rate, pipeline contribution, and revenue attribution
• Continuously optimize campaigns to improve efficiency and scale revenue impact
• Lead enterprise-level SEO and Answer Engine Optimization strategies
• Develop content frameworks that drive qualified traffic and revenue
• Implement structured data, technical SEO improvements, and content optimization strategies
• Clearly connect SEO initiatives to pipeline and revenue growth

Analytics & Funnel Optimization

• Own marketing analytics and performance reporting
• Demonstrate advanced expertise in GA4, including: TOFU, MOFU, BOFU funnel tracking; event configuration and conversion tracking; attribution modeling
• Identifying optimization opportunities across the funnel
• Build dashboards that tie marketing performance directly to revenue outcomes

Leadership & Brand Growth

• Lead and develop a global marketing team
• Strengthen brand authority and thought leadership in partnership with PR and communications
• Implement generative AI strategies to enhance marketing efficiency and scalability

• 8-10 years of progressive marketing leadership experience
• Proven success driving revenue through Paid, SEO, and content strategies
• Clear experience connecting marketing initiatives to pipeline and closed revenue
• Strong B2B background (BPO or services industry/solution-selling experience preferred)
• Deep understanding of performance metrics, attribution, and revenue reporting
• Experience scaling marketing teams in high-growth, fast-paced, dynamic environments

My Out Desk  is a global staffing and talent solutions company with nearly 20 years of experience helping businesses scale through high-performing remote teams. With operations across the United States, Latin America, and Africa, we deliver world-class talent while prioritizing collaboration, career growth, and work-life balance.

Recognized as a Top 50 Fastest-Growing Company and an Inc. 5000 award winner, My Out Desk  is committed to long-term success for both our clients and our people. Join us and be part of a global team built for impact.