Paid Media Specialist

Type:
Full Time

Posted Date:

Pay Range:
Negotiable

** Primary Function*
* Client is a technology company focused on Blockchain research and development. They are renowned for their scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.

They invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within teams, products and services are designed for people to be fearless, to be changemakers.

** Duties & Responsibilities*
* Develop and execute paid media strategies that align with brand, product, and event objectives

Own campaign planning and execution across platforms, including Linked In, Meta, and X, while identifying other channels to leverage

Identify target audiences based on company objectives and provide recommendations for tailored messaging

Collaborate with Creative teams to deliver compelling, high-conversion ad assets (static images, videos, carousels, etc.)

Manage media budgets, pacing, and forecasting to ensure efficient use of spend and achievement of KPIs

Channel management & optimization

Manage day-to-day operations of paid media campaigns, including testing and performance monitoring

Review and approve media plans, channel mix, and campaign optimizations in partnership with the agency

Continuously refine targeting strategist based on past performance, latest trends, and changes to company objectives

In collaboration with the External Communications Manager, oversee media agency relationship

Reporting & insights

Track and analyze key performance indicators while identifying the appropriate metrics we should be measuring for each campaign

Produce quarterly reports to be shared with senior leadership

Provide post-campaign analysis and recommendations for future optimization

Analyze performance data and translate insights into actionable recommendations to continuously improve results

Industry creativity

Identify and test new paid media channels and formats, ensuring IOG stays ahead of its competitors, while also attracting new audiences

Explore opportunities for paid partnerships influencer amplification, and performance-based growth marketing tactics

Stay up to date with media trends, tools, and technologies, proactively identifying new opportunities to test and scale

Ensure campaigns are executed flawlessly and are compliant with brand and legal guidelines

** Skills & Qualifications*
* Strong experience in campaign design across programmatic media, search, and social media

Experience managing and collaborating with media agencies

Proficiency in interpreting campaign data and performance metrics using tools like Google Analytics, Ads Manager, or similar platforms

Proven track record of driving measurable results (leads, conversions, ROI) through paid media campaigns

Familiarity working in a distributed team experience, while collaborating across verticals to produce exceptional results

Possess an entrepreneurial attitude and a genuine passion for the Web3 space

Proven experience managing digital advertising campaigns with a strong understanding of performance marketing

Deep knowledge of Google Ads, Linked In Ads, X Ads, search engine marketing, programmatic advertising, campaign management dashboards, and DSPs

Ability to think both strategically and tactically

Adaptable and open - unafraid to take on new challenges

Curiosity & learning mindset

Drive, self-reliance

Delivery focused - turn abstract concepts into measurable results

Persuasive - skilled in lobbying and driving consensus

A team player, skilled in collaborating with internal stakeholders to achieve shared goals

Pragmatic with a can-do mentality and a growth mindset

Well-organized and effective time manager, methodical in approach

** Education & Experience*
* Minimum of 5 years of experience in digital paid media campaigns

Experience of Blockchain/Web3

Customer Service Commitment:

Team People, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. Team People not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that…