Regional Director, Commercial Fuel Sales; West

At World Fuel, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive.

Regional Director, Commercial Fuel Sales

Location:

Remote, Western United States (California, Arizona, or Nevada Preferred) Travel:
Approximately 40-50% throughout assigned territory and customer locations Compensation Salary Range: $130,000 - $150,000 USD Actual compensation will be determined based on factors including experience, qualifications, geographic location, internal equity, and business needs. This position is eligible for participation in a sales incentive plan and offers a comprehensive benefits package, including medical, dental, vision, 401(k) with company match, paid time off, professional development resources, and other company-sponsored benefits.

At World Fuel, we help businesses keep moving. We are seeking a proven sales leader to drive growth, profitability, and customer retention across our commercial fuel portfolio throughout the Western United States. As Regional Director, Commercial Fuel Sales, you will lead a geographically dispersed sales organization responsible for expanding customer relationships, increasing fuel volumes, strengthening cardlock utilization, growing fleet card penetration, and accelerating lubricant and value-added product sales.

This role is ideal for a leader who combines strategic thinking with operational execution, develops high-performing teams, and builds lasting customer partnerships that drive measurable business results.

World Fuel operates a network of commercial fueling locations known as cardlock sites. Unlike traditional retail fueling locations, cardlock sites provide secure, 24/7 access for commercial customers through fuel card programs and account-based purchasing solutions.

• Transportation and trucking fleets
• Construction companies
• Municipal and government agencies
• Agriculture and farming operations
• Utility and service providers
• Commercial vehicle operators

This role plays a critical part in growing these customer relationships while expanding adoption of broader fuel, fleet, cardlock, and lubricant solutions.

• Lead and develop a high-performing commercial fuel sales team across the Western region.
• Deliver year-over-year growth in fuel volume, revenue, gross margin, and customer retention.
• Establish and execute regional growth strategies aligned with corporate objectives.
• Drive disciplined pipeline management, forecasting accuracy, and sales performance metrics.
• Ensure achievement of sales goals across fuel, fleet, cardlock, and lubricant product lines.

• Recruit, coach, and develop top sales talent.
• Create a culture centered on accountability, collaboration, customer focus, and results.
• Provide ongoing performance management and career development support.
• Partner with managers and team members to remove obstacles and accelerate growth.

• Support customer acquisition initiatives and major account pursuits.
• Strengthen partnerships with fleet operators, transportation companies, commercial businesses, and key regional customers.
• Drive customer retention, cross-selling, and account expansion initiatives.
• Serve as an escalation point for complex customer opportunities and challenges.

• Expand cardlock, fleet card, commercial fueling, and lubricant programs throughout the territory.
• Monitor competitive activity, market trends, and emerging opportunities.
• Partner with Marketing, Operations, Finance, and Product teams to execute growth initiatives.
• Develop strategies that increase market share and improve profitability.

• Build strong internal and external relationships.
• Communicate priorities and expectations clearly across teams.
• Leverage customer insights, market intelligence, and performance data to influence business decisions.
• Represent World Fuel professionally throughout the industry and marketplace.

• Bachelor's degree or equivalent…